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Reading: TheRight.Fit Announces $750,000 Seed Capital Raise
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B&T > Media > TheRight.Fit Announces $750,000 Seed Capital Raise
Media

TheRight.Fit Announces $750,000 Seed Capital Raise

Samantha J Dybac
Published on: 3rd August 2016 at 10:01 AM
Samantha J Dybac
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The Right.Fit, a platform connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.

Founder and CEO Taryn Williams, said the funding from Airtree Ventures is a great opportunity for the company to enhance its in-house technology and cement its position as the best alternative to the traditional talent agency model.

“We have experienced great traction early on and I am confident that we will continue to attract more users, all looking to simplify the way they work to achieve the best possible outcome in their work flow,” Williams said.

“Airtree Ventures have partnered with many of Australia’s leading marketplace businesses and have the expertise to help us grow rapidly. Working with them will allow us to ensure we are developing the best possible team for our Australian and New York offices as well as maximise other opportunities.”

TheRight.Fit is disrupting the advertising and media industry by connecting skilled freelancers and talent directly with clients and removing hidden commissions and bias.

The platform offers a community of influencers, videographers, photographers, models, actors, stylists, makeup artists and more, all in the one place. It means brands and agencies can search, book, and pay all in one seamless, online transaction.

“TheRight.Fit is the future for the advertising and media industry to find skilled professionals, especially at short notice,” Williams said. “It puts the control back into the users’ hands. Brands and agencies are able to select industry professionals, set budgets, and have transparency in the payment process.”

“For creative talent, they now have the power to more effectively manage their projects, payments and relationships.”

Airtree Ventures lauded the investment, noting the disruption TheRight.Fit is causing in the industry.

“We’re excited to be partnering with Taryn Williams, who we regard as one of the best founders in the startup community,” Craig Blair, co-founder of Airtree Ventures said.

“She has deep experience in the industry which still operates in a very traditional way when it comes to finding skilled professionals – there is huge scope for disruption and growth. TheRight.Fit has already shown strong organic growth via word of mouth marketing, which we take as a great sign of a strong product that people really want.”

Since launching in December 2015, over 3,000 talent and more than 1,000 brands and agencies have signed up to the platform. Users include, Red Agency, Ogilvy, Channel Ten, Crown Group, General Pants, Zanerobe, Boost Juice, Showpo, Fitness First, Lonsdale London, Universal Music and OzSale.

Craig King CEO General Pants, said, “Rarely do you come across functionality that provides a greater offer, quicker, easier and at better value. The Right.Fit manages to do this which makes it very attractive to us. Today business is about speed, we can now quickly source from a huge talent offer, to budget and all from the one site.”

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By Samantha J Dybac
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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]

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