The Right.Fit, a platform connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.

Founder and CEO Taryn Williams, said the funding from Airtree Ventures is a great opportunity for the company to enhance its in-house technology and cement its position as the best alternative to the traditional talent agency model.

“We have experienced great traction early on and I am confident that we will continue to attract more users, all looking to simplify the way they work to achieve the best possible outcome in their work flow,” Williams said.

“Airtree Ventures have partnered with many of Australia’s leading marketplace businesses and have the expertise to help us grow rapidly. Working with them will allow us to ensure we are developing the best possible team for our Australian and New York offices as well as maximise other opportunities.”

TheRight.Fit is disrupting the advertising and media industry by connecting skilled freelancers and talent directly with clients and removing hidden commissions and bias.

The platform offers a community of influencers, videographers, photographers, models, actors, stylists, makeup artists and more, all in the one place. It means brands and agencies can search, book, and pay all in one seamless, online transaction.

“TheRight.Fit is the future for the advertising and media industry to find skilled professionals, especially at short notice,” Williams said. “It puts the control back into the users’ hands. Brands and agencies are able to select industry professionals, set budgets, and have transparency in the payment process.”

“For creative talent, they now have the power to more effectively manage their projects, payments and relationships.”

Airtree Ventures lauded the investment, noting the disruption TheRight.Fit is causing in the industry.

“We’re excited to be partnering with Taryn Williams, who we regard as one of the best founders in the startup community,” Craig Blair, co-founder of Airtree Ventures said.

“She has deep experience in the industry which still operates in a very traditional way when it comes to finding skilled professionals – there is huge scope for disruption and growth. TheRight.Fit has already shown strong organic growth via word of mouth marketing, which we take as a great sign of a strong product that people really want.”

Since launching in December 2015, over 3,000 talent and more than 1,000 brands and agencies have signed up to the platform. Users include, Red Agency, Ogilvy, Channel Ten, Crown Group, General Pants, Zanerobe, Boost Juice, Showpo, Fitness First, Lonsdale London, Universal Music and OzSale.