Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions.

New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be launched dental whitening company Bliss Oral Care.

St. Dalfour has a rich heritage and has been a market leader for more than 30 years, celebrating three decades in 2019.

Historically the brand has engaged in sampling, advertising and earned media as part of the marketing mix.

To bolster the brand’s audience and identity in Australia, Theory Crew will embark on a new era of digitally-led activity.

The second win in the FMCG division is UK founded and family run tea company, Higher Living. Millions of boxes have been sold in 50 countries, including Australia for the last 10 years. To date, the marketing activity has been limited with a focus on promotions based marketing strategy.

With Theory Crew now on board to develop new PR and social opportunities, the brand is set to have it’s biggest year yet after a successful 2020.

New to the slew of beauty clients Theory Crew manages, is the new Australian made and natural skincare range Avo Baby by Biophysics Group. Given the agency’s credible experience with influencing consumer choices among parents, it was a clear fit for the brand who hope to win the parenting market over with their effective and inexpensive avocado oil range.

The agency has also been chosen to help take start-up Bliss Oral Care to market in Australia. The company has given digital reigns to Theory Crew. The brand will launch this Spring, with more exciting information to be revealed closer to launch.

Theory Crew’s founder and managing director Felicity Grey (pictured) said the new wins are a testament to the agency’s proven ability to deliver results for clients year on year and the decision to broaden the agency’s expertise with newly acquired digital talent.

“It’s a really exciting time running full speed ahead into this financial year with new clients and a dynamic team across PR, social and digital marketing. We’re on a trajectory to have our biggest year yet and welcome even more fresh talent,” she explained.

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