“The Status Quo Is Unacceptable”: Meet Fck The Cupcakes, The Organisation Fighting Adland Misogyny

“The Status Quo Is Unacceptable”: Meet Fck The Cupcakes, The Organisation Fighting Adland Misogyny
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Jasmin Bedir, founder of Fck the Cupcakes, is calling for less icing and more action when it comes to misogyny in the advertising industry. She explains the reasons behind Fck The Cupcakes.

Doing nothing is the only choice that is a bad choice. 2021 wasn’t off to a good start for women in Australia.

The backdrop of systemic misogyny in our own government, the culture of victim blaming, the constant disrespect towards women no matter whether they are co-workers or journos, a PM that showed so little respect and empathy that he needed to ask Jenny, the thousands of incidents of sexual violence in our aged care system, the consent crisis in our private schools, the fact that one woman per week is still murdered by their previous partner … the list goes on.

On International Women’s Day this year, I decided to take a leap. Enough was enough. It was time to give ourselves license to have the conversation about respecting women 365 days of the year – and so Fck the Cupcakes was born, a creative platform to fight casual misogyny in the creative services industry.

I believe the casual misogyny, oppression, and inequality that women are exposed to on a daily basis are so deeply ingrained in our culture’s fabric that most of us don’t even notice anymore.

The accepted narrative that we have to be quiet, that we must not show emotion, that we can only show our contempt with the current status quo within acceptable confinements of one day in the year needs to stop and instead we need to shine a light on these issues every day of the year. We need to give permission to talk about issues without being immediately labelled emotional, angry or unhinged.

You may think of me as being naïve. Misogyny is endemic, a systemic issue requiring long term collective group behaviour change involving men.

My response to that belief: The status quo is unacceptable for me personally.

As someone that is in a position of power and privilege, I feel that I have the responsibility to do something. Even if it’s a small thing to drive positive change.

In the words of a very smart man, Dr Jackson Katz: “don’t do nothing. It’s the only choice that is a bad choice. Remaining silent is a bad choice”.

From talking to a lot of great people in the industry, I realised that I am not the only one that is feeling this way. Which made me think that if we managed to unite a large group of capable leaders in our industry behind this topic, imagine what we could do together?

I truly believe that, as a collective, we are hugely influential and can affect popular culture, language and influence public opinion.

Fck the Cupcakes is inspired by the idea that we need less icing and more action.

It is a place for all of us to surface, discuss and highlight the endemic misogyny in Australian culture and the workplace. Importantly, it’s also a place to champion, celebrate and surface the women and men driving progress, those who deserve the spotlight through the amazing talents they contribute to our creative fields and beyond.

We felt this change was best motivated through creativity. So we have kicked off a launch project, ‘casual wear to fight casual misogyny in the workplace, inviting women in the industry to submit a design. The response has been sensational and the stories behind the designs give great insight into how women in our industry really feel.

This platform doesn’t stop at the end of Project One. Building on the casual wear initiative, we are aiming to keep the conversation alive 365 days of the year. In a constructive way, that gives justice to our anger but also recognises that we require smart stake holder management.

We aim to empower the women around us to find their voice and give them the licence. To speak up. To create practical and tactical campaigns to encourage cultural change in our industry. To develop tactical comms campaigns that make misogyny visible through smart ideas. To look at creative narrative and storylines. To re-define what strength looks like in popular culture. And lastly, to develop actions for women and men in leadership positions to extend the ladder down to women.

We are very excited to work with B&Tas our exclusive media partner for Fck the Cupcakes.

If you want to get involved drop us a line on contact@fckthecupcakes.com.

Please login with linkedin to comment

    Latest comments
    1. Really? I thought B&T was an industry publication. Seems like it’s a political rag. Unsub.

Fck the cupcakes misogyny

Latest News

Coates Group Named As Global DMB Parner For McDonald’s
  • Marketing

Coates Group Named As Global DMB Parner For McDonald’s

Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]

London, UK - July 31, 2018: The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.
  • Technology

Reddit Wants Australians To Join New Developer Platform

Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
  • Media

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity

Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb
  • Technology

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb

Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]

Ladbrokes Remakes Iconic Rocky Scene With Drag Queens, Sports Stars & Punks & It’s Truly Glorious
  • Campaigns

Ladbrokes Remakes Iconic Rocky Scene With Drag Queens, Sports Stars & Punks & It’s Truly Glorious

UK sports betting site Ladbrokes has remade one of cinema’s most iconic scenes – Rocky Balboa’s famous running scene from 1979’s Rocky II – and it’s truly wonderful. Even if you’re not a fan of the Sylvester Stallone-fronted boxing flicks, few people have probably escaped the classic scene that culminates with Stallone’s character triumphant atop […]

by B&T Magazine

B&T Magazine
Crimtan Lands New ANZ Sales Director Jeff Purser
  • Marketing

Crimtan Lands New ANZ Sales Director Jeff Purser

Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net
  • Marketing

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net

Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches
  • Marketing

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches

Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]

Radio Ad Revenue On The Rise In Capital Cities, Says CRA
  • Media

Radio Ad Revenue On The Rise In Capital Cities, Says CRA

Commercial radio ad revenue for the five major Australian capital cities increased by 0.7 per cent to $48.916 million in the month of July compared to $48.571 million a year ago, according to figures released today by industry body CRA. Sydney stations recorded a 5.9 per cent year on year increase in ad revenue to […]

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising
  • Advertising

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising

Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media
  • Media

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media

The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW
  • Campaigns

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW

Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising
  • Advertising
  • Media

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising

Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
  • Media

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement

Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March.   The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign
  • Campaigns

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign

Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch
  • Marketing

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch

Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]

Shine Awards 2021, Cruden Farm, Langwarrin,     Picture Yuri Kouzmin
  • Media

Rural Aussie Women Celebrated With The Announcement Of 2022 Shine Awards

Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]