The NSW Environmental Protection Agency had launched Rage Against the Polystyrene, a new band aimed at changing littering behaviors.
This move away from more traditional government communications was masterminded by Paper Moose, who created the band Rage Against the Polystyrene. They released their first single, ‘Creature Warfare’, on 5th March.
‘Creature Warfare’ song is part of the wider ‘Don’t be a Tosser’ campaign. The sub project focuses on preventing litter washing from our streets into rivers and marine environments.
The song and music video highlight the impact of human carelessness through the eyes of the animals that are impacted, and the tossers who cause them pain.
Nick Hunter, ECD paper Moos said, “we hope this entertaining message from crustacean sensation Rocky the Rockstar Lobster and his marine friends can reduce the number of tossers on the streets of NSW – because we genuinely want to see change.”
The campaign was created in-house by the hybrid production-creative agency, with the added talent of composer Steve Peach.
Natalia Giraldo, Senior Marketing Manager EPA said, “we’re delighted
with how Paper Moose turned a simple brief into something completely
unexpected.”
“To be able to send out a serious message about our marine
environment, while still having fun, is quite powerful.”
CREDITS
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Producer: Michael Funnell
Strategist: Eddie Bennett
Composer: Steve Peach
Art Direction & Animation: Fuzzy Ghost
Sound Engineer : Luke Stacey
Editor: Oliver Trauth-Goik
Client:
Environment Protection Authority
Senior Marketing Manager, Litter Prevention Unit: Natalia Giraldo
Media
OMD
