The iPad love affair continues

The iPad love affair continues

Aussies’ love affair with the iPad is showing no signs of waning, with competitor Samsung struggling to get much of a look-in, according to new research.

A study by community technology company Vision Critical has found that the Apple iPad dominates the market. Of 1,000 people surveyed who own or have access to a tablet, 77% own an iPad, compared with 11% who own a Samsung Galaxy.

Just 5% of Galaxy tablet owners have had their device for more than a year, compared to 86% of iPad owners.

But 24% of Galaxy owners have had their device for less than six months, compared to 58% of iPad owners – suggesting that Samsung is gaining ground.

iPad owners are also happier with their devices, with 91% of them stating they are satisfied with their tablet, compared to 81% of Samsung owners.

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