Aussies’ love affair with the iPad is showing no signs of waning, with competitor Samsung struggling to get much of a look-in, according to new research.
A study by community technology company Vision Critical has found that the Apple iPad dominates the market. Of 1,000 people surveyed who own or have access to a tablet, 77% own an iPad, compared with 11% who own a Samsung Galaxy.
Just 5% of Galaxy tablet owners have had their device for more than a year, compared to 86% of iPad owners.
But 24% of Galaxy owners have had their device for less than six months, compared to 58% of iPad owners – suggesting that Samsung is gaining ground.
iPad owners are also happier with their devices, with 91% of them stating they are satisfied with their tablet, compared to 81% of Samsung owners.