Kim Kardashian-West is in trouble with the internet after seemingly using the coronavirus crisis to spruik her clothing brand, SKIMS.
On Monday, the reality star and wife of singer Kayne West took to Instagram and Twitter to inform her followers of her plan to donate money to a relief fund created by Baby2Baby, nonprofit providing essentials to children living in poverty in LA.
What upset fans, however, wasn’t the fact she was donating money to a charitable cause, but rather how she went about it.
View this post on Instagram
As a mother, helping families in need during this time is especially important to me. @baby2baby is on the ground providing essentials to children and families impacted by COVID-19 and are working around the clock to get them diapers, blankets, hygiene products, school supplies and more. Today @skims will be restocking our most-loved Cotton collection and donating 20% of the drops profits to @Baby2baby’s COVID-19 Emergency Response Program to support their mission to provide basic essentials to children and families in need. Shop now at SKIMS.COM and enjoy free shipping on domestic orders over $75.
Essentially, 20 per cent of proceeds from SKIMS purchases will be donated to the emergency response program.
The internet slammed Kardashian, asking why she couldn’t donate the money from her tidy net worth of around $US350m.
And we have to say, they’re not wrong.
20%? Really? Do you not have enough money already for 100%?
— Emma Albert (@EmmaCJAlbert) March 23, 2020
As much as I like @KimKardashian I have to say I like how she going to give 20% of the profits to a charity. However the world is in crisis people are losing their jobs not sure how they’re going to feed their children and she wants u to purchase new skims sorry this wrong pic.twitter.com/fNaQ5Cu3Tf
— Caroline ann (@CAZBILL) March 23, 2020
ur fav used covid-19 to promote her SKIMS line so that she can donate 20% of her profits. why cant she just donate from what she has?
— ????, ?? (@lightmeupswift) March 24, 2020
Why not just donate?! Why aim to make profit with the intent to donate?!
— Monica Monroe (@monicamonroe) March 23, 2020
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