The 2023 Spikes Asia Creativity Report is released today. The annual report, which is available to everyone for free, shines a light on the best creative work, as selected by Spikes juries, along with the annual rankings for this year’s top performing Networks, Agencies and Companies from APAC.
Also included in the report is analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the region’s most challenging problems in innovative ways and how they are using creativity as a lever for growth and progress.
Here are some of the winners:
Network Of The Year
Leo Burnett is crowned Network of the Year, following four Grand Prix wins for four different clients: McDonald’s, OREO, Whisper and Suncorp. The Grand Prix for Brand Experience & Activation was awarded to Leo Burnett in Manila for McDonalds’ ‘Unbranded Menu’ which helped boost McDelivery sales by 35%. Leo Burnett Mumbai secured two Grands Prix; one in Healthcare for Whisper’s ‘The Missing Chapter’, and another in Social & Influencer for Oreo’s ‘#BRINGBACK2011’. Finally, Leo Burnett Sydney impressed Jurors with ‘Resilience Road’, and took home the Grand Prix in Strategy & Effectiveness.
Media Network Of The Year
Media Network of the Year was awarded to Wavemaker following its Gold Spike-winning work ‘Shah Rukh KhanMy-Ad’ for Cadbury. The hyper-personalised project used AI to allow small businesses the opportunity to use India’s biggest brand ambassador as their own. The project resulted in 130,000 personalised ads and impressive sales of Cadbury’s Celebrations: 33m packs.
Asia Pacific Agency Of The Year
Leo Burnett Mumbai took the Agency of the Year title. It achieved two Grands Prix, one in Healthcare for Whisper’s period poverty initiative ‘The Missing Chapter’ and one in Social & Influencer for Oreo’s ‘#BringBack2011’, a nostalgic, influencer-driven brand re-launch.
Independent Agency Of The Year
Howatson + Company, Sydney, took Independent Agency of The Year with Matilda Bay’s ‘Rejected Ales’. Its narrative-led strategy launched a new product, created from rejected brews, to promote the brand’s dedication to perfection. It took the Grand Prix in Industry Craft and a Gold in Brand Experience & Activation, Design, Direct and Outdoor.
You can find the full report here.
