Viewers of Ten’s Bachelor in Paradise have fumed at the TV network over one of the promo ads it’s been running for the dating show.
In the lead-up to last night’s episode, Ten had been running a promo which portrayed that female contestants Megan Marx and Elora Murger were going to be revealed as an item.
Reminder that the initial promo literally pretended that a dude with long hair was a girl so that they could play on Megan’s bisexuality without actually validating it just for viewers I’m MAD #BachelorInParadiseAU pic.twitter.com/N1Hwnf1djw
— GRACE (@GraceGarde) April 17, 2018
However, the person Marx was shown to be kissing in the water wasn’t Murger at all, but in fact male Canadian contestant Thomas Perras, as last night’s episode of Bachelor in Paradise revealed.
— BachelorInParadiseAU (@BachParadiseAU) April 17, 2018
Unsurprisingly, the sneaky move from Ten copped a backlash from viewers on social media, with some criticising the ad as “queerbaiting”.
#BachelorInParadise really been queerbaiting me for two weeks
— tayla (@taylajrobertson) April 16, 2018
Lol way to set up the sneak peak ads to look like Megan kissed Elora.. @channelten that’s pretty shitty to advertise queerbaiting it would have been nicer if there was actually some same sex couples #BachelorInParadiseAU
— Krystal Birch (@birchyyk) April 17, 2018
Here’s the part of the promo where Channel 10 deliberately cut together Megan talking about Elora with her kiss w/ a long-haired brunette, to make it seem like they were going to deliver a same sex couple. Turns out it was Thomas. Queerbaiting at its finest. #BachelorInParadise pic.twitter.com/ywKqzC0YUb
— Jenna Guillaume (@JennaGuillaume) April 17, 2018
— flossy (@dentitexx) April 17, 2018
OMG MEGAN IS KISSING A WOMAN!
…A BEARDED WOMAN!?
Oh no wait, that’s right Channel 10 just queer-baited us for 2 months.
— Mark (@markp_) April 17, 2018
Reminder that the initial promo literally pretended that a dude with long hair was a girl so that they could play on Megan’s bisexuality without actually validating it just for viewers I’m MAD #BachelorInParadiseAUpic.twitter.com/N1Hwnf1djw
— GRACE (@GraceGarde) April 17, 2018
B&T has contacted Ten for comment.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.