Network Ten has announced the launch of its new advertising sales commercial partnership division, Ten Effect, to be headed by Tamar Hovagimian.
Hovagimian (pictured above) will report to chief sales officer Rod Prosser. She is currently Ten’s head of integration and has held senior sales roles at the company since 2008.
Ten Effect will focus on delivering premium in-program ideas, sponsorships and integration opportunities across Ten’s suite of television and digital content brands.
Prosser said: “As brands search for new ways to build authentic connections with consumers – and to increase their share of voice – Ten Effect will work with advertisers and show producers to create truly engaging and effective moments in Network Ten’s market-leading content across multiple platforms.
“Ten Effect will also work closely with the newly launched Ten Imagine to amplify clients’ advertising strategies in show.
Prosser said Hovagimian has a long history of working with show creators and their teams.
“She has delivered some of Australia’s most outstanding sponsorships and brand activations,” he said.
“She has a unique ability to achieve the perfect balance between commercial and editorial, and to create integration moments that are seamlessly woven into a show’s DNA.
“I’m thrilled that we have Tamar running Ten Effect. I have no doubt that Tamar and her team will continue to lead the market in brand integration and activation.”
Commenting on her new role, Hovagimian said: “I’m very excited to be a part of the rebirth of Network Ten’s advertising sales team.
“I’m looking forward to working with Rod Prosser, Michael Stanford, Ten Imagine and the amazing team at Ten to continue developing and executing results-driven, market-leading campaigns for our clients across the network’s content and platforms.”
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]