Network Ten has announced the launch of its new advertising sales commercial partnership division, Ten Effect, to be headed by Tamar Hovagimian.
Hovagimian (pictured above) will report to chief sales officer Rod Prosser. She is currently Ten’s head of integration and has held senior sales roles at the company since 2008.
Ten Effect will focus on delivering premium in-program ideas, sponsorships and integration opportunities across Ten’s suite of television and digital content brands.
Prosser said: “As brands search for new ways to build authentic connections with consumers – and to increase their share of voice – Ten Effect will work with advertisers and show producers to create truly engaging and effective moments in Network Ten’s market-leading content across multiple platforms.
“Ten Effect will also work closely with the newly launched Ten Imagine to amplify clients’ advertising strategies in show.
Prosser said Hovagimian has a long history of working with show creators and their teams.
“She has delivered some of Australia’s most outstanding sponsorships and brand activations,” he said.
“She has a unique ability to achieve the perfect balance between commercial and editorial, and to create integration moments that are seamlessly woven into a show’s DNA.
“I’m thrilled that we have Tamar running Ten Effect. I have no doubt that Tamar and her team will continue to lead the market in brand integration and activation.”
Commenting on her new role, Hovagimian said: “I’m very excited to be a part of the rebirth of Network Ten’s advertising sales team.
“I’m looking forward to working with Rod Prosser, Michael Stanford, Ten Imagine and the amazing team at Ten to continue developing and executing results-driven, market-leading campaigns for our clients across the network’s content and platforms.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]