Ten Appoints National Creative Director For New ‘Imagine’ Division

Ten Appoints National Creative Director For New ‘Imagine’ Division
SHARE
THIS



Network Ten today announced the appointment of Michael Stanford as national creative director in its newly formed TEN Imagine division.

Stanford, who is currently chief creative solutions officer at the leading media agency Initiative, will join Network Ten on 17 September, reporting to chief sales officer Rod Prosser.

TEN Imagine will launch later this year as part of the establishment of a new Advertising Sales department at Network Ten.

In his new role, Stanford will be responsible for the creative and category specialist divisions across Network Ten’s Advertising Sales department and will also oversee the network’s commercial production department.

TEN Imagine will work closely with advertisers to create marketing solutions that deliver a high return on investment.

Stanford has been chief creative solutions officer at Initiative since January 2017.

His resume includes roles such as managing director of Interpublic Group’s brand experience agency Ensemble Australia; national creative director of Network Ten’s Generate division; executive creative director and partner at Marketing Investment Group; executive creative director at George Patterson Y&R; and creative director at McCann Erickson Australia.

Prosser said: “Michael is one of the best and most versatile creative directors in Australia and a great strategic thinker.

“He has worked with some of the biggest brands in Australia and the world to develop highly creative, engaging and effective campaigns.

“I’m delighted to welcome Michael back to Ten and to this important and exciting new role.

“As we build our Advertising Sales team, including a strong emphasis on delivering great results for our clients, Michael and TEN Imagine will be pivotal in executing our customers’ strategies.

“His experience with, and knowledge of, brands will be critical in our category specialisation strategy.”

Stanford said: “I am thrilled to be returning to Network Ten at this exciting time for the network and the industry.

“Television is unmatched, not just in reaching audiences at scale but also in how brands can connect with consumers through creativity, relevance and innovation.

“With the exciting content schedule ahead and the chance to work with Rod and the amazing team in place, I can’t wait to be part of this new era at Network Ten.”

The establishment of Network Ten’s new Advertising Sales department follows the announcement on 1 August that Network Ten’s Sales representation agreement with Multi Channel Network (MCN) will cease after a transition period.

MCN will continue to receive sales bookings for Network Ten until the end of 2018.

In addition to TEN Imagine, the Network Ten Advertising Sales department will include a new digital unit, TEN Interactive, which will be underpinned by CBS Interactive’s global technology platform, as well as a new commercial, strategy and integration team focused on delivering premium ideas, sponsorships and integration opportunities across the company’s suite of brands.

Network Ten will also launch a new automated trading platform, TEN Exchange.

Prosser said: “We have defined our digital and trading solutions with TEN Interactive and TEN Exchange, and will continue to build the strength of our commercial, strategy and integration team.

“With the backing of CBS, a global media powerhouse, coupled with our biggest and best programming schedule, we are in an excellent position to maximise revenue and commercial opportunities through creativity, innovation and world-class technology.”

Further announcements about Network Ten’s Advertising Sales department will be made soon.

Please login with linkedin to comment

Ten ten imagine

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]