Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process.
Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation.
The telco is Howatson + White’s second confirmed client, after Chris Howatson and Ant White launched the agency earlier this year and named Allianz as their foundation client.
