The city of Melbourne has knocked back 81 advertising applications on Telstra’s new giant payphones, with the phone company set to lose millions from the decision.
The new payphones, fitted with 75” coloured LCD screens are 2.7m high and 1.2m wide — 600mm taller and 400mm wider than the older phone booths — and can show up to four advertisements per minute, did not receive a warm reception from the City of Melbourne town hall.
The City of Melbourne is taking the case to Victorian Civil and Administrative Tribunal and will ask for it to rule that the new payphones should require planning approval.
Under current laws, planning approval is not required for phone booths because they meet the “low-impact facility” criteria and Melbourne City council couldn’t legally refuse the booths going up, despite being opposed to them.
JCDecaux submitted at least 81 applications to advertise on the phone booths but each application was rejected because the council did not want the city inundated with advertising.
However, the telco is allowed to advertise any Telstra-related products without asking for the council’s permission.
City of Melbourne’s planning portfolio chair councillor Nicholas Reece told the Herald Sun although the phone booths were low impact, they still impacted negatively on Melbourne’s city.
Reece said: “These new structures are more like digital billboards masquerading as phone booths on the footpaths of our city.
“We don’t want people to be bombarded with oversized and intrusive commercial advertising on public infrastructure.”
A Telstra spokesperson said the telco was “disappointed” with the decision.
They said: “It is envisaged that over time the new payphones will provide a number of additional services for pedestrians and the community, including device charging, free wi-fi, community and emergency messages and for information for everything from public transport information and maps, weather, tourist information and nearby cultural attractions.
“In most cases a new payphone will be installed in non-pedestrian thoroughfares and other existing street furniture like seats, trees and bins so as to reduce pedestrian impact.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]