Telstra Inks Outdoor Ad Contract With Digital Media Start-Up

Telstra Inks Outdoor Ad Contract With Digital Media Start-Up
SHARE
THIS



Telecommunications giant Telstra has taken another step into the outdoor advertising sector through a new partnership with a Sydney-based start-up.

Telstra’s deal with Cab Digital Media will see the telco play its part in almost 1,000 digital billboards being fitted on the rear of taxis across Australia, according to Fairfax.

Cab Digital Media’s TaxiLive technology – which was developed with the help of Telstra – allows brands to target consumers using metrics such as time and location.

The digital billboards are managed through an Internet of Things platform created by the two companies, with Telstra and Network Ten the first two advertisers.

Cab Digital Media expects more than 300 taxis to have the TaxiLive technology by April, and 945 to have it by November, Fairfax reported.

Telstra recently teamed up with JCDecaux to create digital payphone kiosks in Perth, and is also rumoured to be making a joint bid with the outdoor advertising giant for the highly sought-after City of Sydney contract.

Please login with linkedin to comment

Cab Digital Media Telstra

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.