Telecommunications giant Telstra has taken another step into the outdoor advertising sector through a new partnership with a Sydney-based start-up.
Telstra’s deal with Cab Digital Media will see the telco play its part in almost 1,000 digital billboards being fitted on the rear of taxis across Australia, according to Fairfax.
Cab Digital Media’s TaxiLive technology – which was developed with the help of Telstra – allows brands to target consumers using metrics such as time and location.
The digital billboards are managed through an Internet of Things platform created by the two companies, with Telstra and Network Ten the first two advertisers.
Cab Digital Media expects more than 300 taxis to have the TaxiLive technology by April, and 945 to have it by November, Fairfax reported.
Telstra recently teamed up with JCDecaux to create digital payphone kiosks in Perth, and is also rumoured to be making a joint bid with the outdoor advertising giant for the highly sought-after City of Sydney contract.
Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions. Mindshare has held the main media account for […]
Tomas Haffenden (pictured below) is a futurist at VERSA. In this guest post, he says it’s hard not to look enviously at Apple’s product line-up and marvel at numerous examples of category-defining industrial design. However, when you lead the pack and create a near-perfect first-generation device, where do you go next? It is hard not […]
From scepticism to dreaming – those were MediaCom’s initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future – and sometimes it still feels a long way away. However, over the last 18 months MediaCom have been on a ground-breaking journey, pioneering not only the Australian […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]
Sadly, COVID did put some limitations on the B&T Award celebrations. On the upside, no unwanted pregnancies this year.
Did you attend Friday's B&T Awards only to see your competition take home top prize? Re-live the horror again here.
Here's the arrival of B&T Award guests just before they got sloshed on sav blanc & spilt béarnaise down their fronts.