Small-town country girl turned Chief Executive Officer, Pat Dalton, has followed her ambitious imagination to successfully found iGoDirect, a 20 million-dollar business empire.
Dedicated to providing highly targeted integrated marketing campaigns across digital and traditional platforms, Pat is an advocate for doing things differently to achieve results.
Today she was honoured to be nominated a finalist in the Telstra Business Women’s Award.
She said: “I’m proud to stand with women who are doing things differently.
“We’re challenging workplace cultures dominated by out-dated norms and together we are driving innovation and diversity across Australia.
“For me, it’s because business is not just about business, it’s about doing things better.
“I’d like to thank the Telstra board for the nomination, and extend the invitation to them as well”.
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]