Small-town country girl turned Chief Executive Officer, Pat Dalton, has followed her ambitious imagination to successfully found iGoDirect, a 20 million-dollar business empire.

Dedicated to providing highly targeted integrated marketing campaigns across digital and traditional platforms, Pat is an advocate for doing things differently to achieve results.

Today she was honoured to be nominated a finalist in the Telstra Business Women’s Award.

She said: “I’m proud to stand with women who are doing things differently.

“We’re challenging workplace cultures dominated by out-dated norms and together we are driving innovation and diversity across Australia.

“For me, it’s because business is not just about business, it’s about doing things better.