Following on from Sunday’s World Cup Game between India and Pakistan in Adelaide – reported to be the most watched match in cricket history – comes stats that show India are clear winners in the social media battle too.

RadiumOne’s Social Score methodology is based on a country’s aggregate real time audience across leading global social networks. The Social Score shows the relative reach and coverage of each nation’s team, reflecting the potential audience and engagement strengths for sponsors and commercial partners.

“In sport and entertainment the magic fusion of technology and human emotion is marketing utopia,” said Adam Furness, RadiumOne director of strategic accounts – Asia Pacific.

“Marketers want to connect with consumer passion, and they put so much of their effort into creating messaging in the hope that it will evoke emotion. In the case of a huge event like the Cricket World Cup, programmatic is harnessing that emotion in real time – giving sponsors the ability to connect with their audience, when they are right in the passion sweet spot of engagement,” he said.

With nearly 22 million fans, India’s Facebook audience dwarfs any other competing team, with Bangladesh in second place at 4.7 million online fans. Bangladesh is also a strong performer in terms of having presence across all major social networks simultaneously. They lead Australia, South Africa and England. Only 8 of the 14 teams have an official presence on all major social networks.