TBWA\Sydney Strengthens Creative Department With Two Key Hires

TBWA\Sydney Strengthens Creative Department With Two Key Hires
B&T Magazine
Edited by B&T Magazine



TBWA\Sydney has expanded its creative department with the additions of creative director Ross Weythman and senior art director, Simon Hayes.

Weythman (featured image, left) joins TBWA after recently working with MacArthur ‘Genius Grant’-winner Dr Saul Griffith to establish Rewiring Australia, an organisation dedicated to getting Australia to electrify everything and lead the world on decarbonisation.

He started his career as a member of the Nike+ team at R/GA New York, which pioneered wearable tech and developed multi-award-winning projects including the Nike Running app and the Nike Fuelband.

In 2016 he became the creative lead for the Hillary for America campaign’s digital video team, where he worked with talent like Will Ferrell and Amy Schumer and learned “how to lose a historic presidential election and get back up again.”

“I was already excited to join such a fun and genuinely talented team, but after discovering the gyros at Souks around the corner from the office, I’m unhealthily ecstatic,” said Weythman.

Meanwhile, Hayes (right) recently relocated back to Australia from New York where he spent the last three years at Anomaly working on brands including Budweiser, Crown Royale Whiskey, Bulleit Bourbon and Booking.com.

Hayes began his career over a decade ago locally with Clemenger BBDO Sydney and JWT, where he picked up multiple awards across Cannes, Spikes Asia, AdFest, AWARD Awards, One Show and represented Australia at Cannes for the Young Lions competition in 2016.

His creative credits include Budweiser’s 2020 remake of its famous “Wassup” commercial which served as a reminder for people to check in with their family and friends during lockdown; and most recently a campaign to launch Crown Royals new ready to drink cocktails, which involved a 3D printed “A New World of Cocktails” that pays tribute to the lifestyle of a new generation of Crown drinkers.

“I’ve always admired TBWA as an agency and with Evan [Roberts] and Kat [Alvarez-Jarratt] at the creative helm I’m excited to tuck into some great work,” said Hayes.

TBWA\Sydney executive creative director, Katrina Alvarez-Jarratt, added, “We are so excited to welcome Ross and Simon into our team, they come with a wealth of global experience as well as being all-round lovely humans. We can’t wait to see what they create with our brilliant team of pirates.”




Please login with linkedin to comment

TBWA Sydney

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]