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Reading: TBWA Sydney Appoints Zoe Wilkinson As Brand Director
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B&T > Marketing > TBWA Sydney Appoints Zoe Wilkinson As Brand Director
Marketing

TBWA Sydney Appoints Zoe Wilkinson As Brand Director

Staff Writers
Published on: 25th May 2021 at 9:05 AM
Edited by Staff Writers
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TBWA Group Sydney has appointed Zoe Wilkinson to the newly created role of Brand Director.

Wilkinson joins from Mumbrella, where she spent two years as a reporter. She focused on creative and PR agencies.

Her initial remit in Sydney will be to lead the agency’s PR and Marketing activities across the group’s portfolio of agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.

Nitsa Lotus, Managing Director of TBWA Sydney said, “We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA”.

Wilkinson said, “I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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