TBWA Group Sydney has appointed Zoe Wilkinson to the newly created role of Brand Director.
Wilkinson joins from Mumbrella, where she spent two years as a reporter. She focused on creative and PR agencies.
Her initial remit in Sydney will be to lead the agency’s PR and Marketing activities across the group’s portfolio of agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.
Nitsa Lotus, Managing Director of TBWA Sydney said, “We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA”.
Wilkinson said, “I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market.”