TBWA Sydney Appoints Zoe Wilkinson As Brand Director

TBWA Sydney Appoints Zoe Wilkinson As Brand Director
B&T Magazine
Edited by B&T Magazine
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TBWA Group Sydney has appointed Zoe Wilkinson to the newly created role of Brand Director.

Wilkinson joins from Mumbrella, where she spent two years as a reporter. She focused on creative and PR agencies.

Her initial remit in Sydney will be to lead the agency’s PR and Marketing activities across the group’s portfolio of agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.

Nitsa Lotus, Managing Director of TBWA Sydney said, “We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA”.

Wilkinson said, “I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market.”

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