Boutique brand agency, Taylor & Grace, are hosting a competition to lend a helping hand to one organisation looking to rebrand themselves in an effort to successfully re-emerge in a post COVID-19 world.
To help them do this, and to celebrate the rebrand launch of Taylor & Grace, the team have announced the 50for50 competition. The competition invites organisations to respond in 50 words to the question ‘What value does your brand bring to the world?’, with the winner receiving $50,000 worth of expert branding agency advice and work.
The competition opens today Monday 25th May and entries close on Tuesday 30th June 2020. The winner will be announced the following week on Friday 10th July 2020. Open to all Australian organisations, Taylor & Grace are looking for brands that do good for the world, both for profit and for purpose.
Having recently rebranded themselves to better reflect who they are as a business, the team at Taylor & Grace understand the importance of brands embracing change to ensure they re-emerge as meaningful and valuable.
“Most businesses have been hit with a double whammy because of COVID-19. The world has changed, and most businesses need to at the very least review, if not reinvent, their brand to be relevant, however their capacity to invest in this has been wiped out. During this pandemic, we have found ourselves with the ability to rebrand and would genuinely like to help other brands do the same,” said Taylor & Grace managing director & head of strategy Darren Taylor.
Taylor & Grace will tailor the work to the winning organisation’s needs, which could include a brand strategy, new name, new visual identity and style guide, branded collateral templates or a 6-12-month marketing plan.
“We undertake pro-bono work every year and this year, we would love to work with a brand that is making a difference to the world and has a burning need to revamp. Helping this client increase their impact will put a huge smile on our face!”
Taylor & Grace’s 50for50 Competition
Details: In 50 words, answer the question “What value does your brand bring to the world?’ for the chance to win $50,000 worth of expert brand agency advice and work.
Dates: Entries open Monday 25th May and close Monday 30th June 2020. The winner will be announced on Friday 10th July.
Entries: Apply online at www.taylorandgrace.com.au/50-for-50/
Note: Entries must not be a current or past client of Taylor & Grace or have been in pre-engagement discussions with Taylor & Grace prior to 25 May 2020. $50,000 relates to Taylor & Grace fees only and excludes any third-party costs such as printing.
