Taubmans continues its mission to give back to the community through the ‘In It Together’ campaign with the release of a new campaign across TV, social and digital channels, which launched late last month.
The campaign celebrates Taubmans newly formed partnership with the Brisbane Lions, and centres on the Calamvale Leopards Football Club.
With the story being told by club president, Darren Tsimpikas. Taubmans has kicked off their program to give back to local clubs by helping out with what they know best, paint.
However instead of just giving paint, they decided to bring together a team of their own people to work with the community to reinvigorate the club – so they are all in it together.
The hero film showcases the great work Taubmans do in the community with a paint refresh of the local club, with a little help from a few Brisbane Lions players and the local Leopards community.
Mitchell Loadsman, co-founder at Banter said, “it’s been an absolute pleasure to work on such a major campaign for a brand like Taubmans, who have been ‘in it together’ for decades.”
“It was truly amazing to see the smiles on the faces of players and club members, who deeply love their club. This is just the start of an ongoing community program that will help Taubmans live out their brand purpose.”
Sarah Yap, marketing manager at Taubmans said, “supporting our local communities is woven into the DNA of Taubmans and our people.”
“Families and communities have come together at local clubs like the Calamvale Leopards for generations and we want to help protect and beautify these places where friendships form, dreams are made and memories are created for the future.”
