Tastemade Launches “Tastemade Me Do It” On Snapchat
Tastemade, launched the Snap Mini “Tastemade Me Do It” – a bite-sized, third-party experience that lives in Snapchat and does not require extra installation.
With “Tastemade Me Do It,” Snapchatters can test their at-home cooking and DIY skills with weekly challenges, and can answer polls about their taste preferences to earn personalised stickers that they can then share with friends in real time. Built during the inaugural “Yellow Collabs Program,” which allows partners to work closely with the Snap team to integrate with Snapchat, “Tastemade Me Do It” is the first Snap Mini created by a Discover partner.
The weekly challenge is the core experience of “Tastemade Me Do It.” Snapchatters are given a list of ingredients and step-by-step instructions, and are encouraged to share their progress with friends along the way. Once the user completes the challenge, they’re prompted to share their creation with friends and compare it to Tastemade’s version. Snapchatters can also complete any previous weekly challenges to continue improving their cooking skills.
“Our ‘Tastemade Me Do It’ Mini experience allows our Snapchat audience to directly connect with friends and immediately take action on new projects – two things we’ve learned that they love through our Snapchat Discover channel,” said Lauren Arso, Tastemade’s General Manager, Social. “We’re excited to continue creating new ways to connect the Discover and Mini platforms, allowing Snapchatters to both watch recipes and DIY content via our Snap shows while also trying them out themselves with friends.
Tastemade has been working with Discover, Snap’s curated content platform, since its launch in 2015 and created one of the very first Discover channels. In March 2021, Tastemade had 21 shows in six languages that reached more than 18.5 million Snapchatters. In late March and April 2021, Tastemade launched 11 new shows on Discover across four markets; there are now a total of 32 Tastemade shows live on Discover. On average, over 50 per cent of viewers watch Tastemade content at least three times per week.
“Our community loves all of the lifestyle content that Tastemade has to offer, so we were eager to collaborate to create a more interactive experience for them through our Snap Minis platform,” said Ben Schwerin, SVP of Content and Partnerships at Snap Inc. “We’re excited to continue to partner, innovate, and evolve with Tastemade, and grow their already large and dedicated audience.”
The “Tastemade Me Do It” Mini can be found by searching “Tastemade Me Do It” into the search bar, OR behind the Rocket icon in Chat inside Snapchat.
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