The monthly emma data is back to reveal how many of us read magazines, and which ones are the leaders, and for the year to September 2016, it was Taste.com.au that suffered a severe dip.
The previous emma data showed Taste as the highest read magazine per month at 4.4 million readers, however breaking it into print versus online, the split is 781,000 to 3.9 million, respectively.
But this time round, for the period of October 2015-September 2016, Taste fell by 465,000 overall to 3.98 million readers, 769,000 in print and 3.4 million online.
Woman’s Day came in second after a modest jump from just over 3.029 million to 3.068 million overall, attributing its rise to its online presence, which rose from 221,000 to 363,000, while its print product dropped by 58,000 readers.
Australian Women’s Weekly suffered declines in both print and web, reaching overall readership of 2.436 million while Better Homes and Gardens saw a small leap in online readership to record 2.31 million overall.
Emma data also reported that a whopping 16.6 million read news media, with growth strongest in the real estate and automotive newspaper sectors.
Across all platforms, news media was read by 16.6 million, or 92 per cent, of Australians, with 12.8 million people, or 70 per cent of the population, reading news media on smartphones, PCs/laptop and tablets during September, according to the latest emma data.
Please login with linkedin to comment2Day FM
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.