What Cookiepocolypse? Advertisers Stick With The Tried And True
B&T is convinced that the studio that makes a 'Cookiepocolypse Now' film will make a lot of money.
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Xandr Launches New Guide Exploring The Future Of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide...
How To Vet Identity Solutions In A Post-Cookie World
2021 will usher in a post-cookie world. And as you'll read here, it need not be as crummy as it sounds.
Maids: A Useful Alternative To Third-Party Cookies
No need to read TechCrunch for all the latest technology news when B&T's cut-and-pasted it right here.
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Big Interview: Inside Google’s Decision To End Third-Party Cookies With CPO Keith Enright
B&T goes one-on-one with Google CPO Keith Enright, who also takes commanding 6-1 lead in accompanying totem tennis.
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The ‘Cookiepocalypse’: Can We Play Nice In Google’s Sandbox?
Confused by this slightly technobabble headline? Get set to feel really babbled after reading the actual article.
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IAB Reveals Cookie Replacement, With Personalisation And Privacy To Boot
It's B&T's latest reporting on the whole cookies fiasco, mercifully sans that tedious choc-chip image we've been using.
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Why Blocking Third-Party Cookies Could Boost Paid Search Ads
B&T's bringing you our updated reporting on Google blocking third-party cookies. Not that you read it the first time.
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How Facebook’s Clear History Function Will (And Won’t) Change Advertising
You could look up the definition of "fence-sitting" in the dictionary or you could simply read this headline.
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Goodbye Cookies, Hello Video Header Bidding: 2020 Ad Tech Predictions
Much like Lady Gaga & Bradley Cooper, the US/China trade war and almond milk, it appears cookies are SO 2019, darlings.
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