“Lazy Marketers Won’t Survive!” Adland Weighs In On Third-Party Cookie Changes
It's another warning to lazy marketers here. That's not to say lazy…
Google To End Third-Party Parties Cookies For 1% Of Users In Q1 2024
Much like ScoMo's political career and plant-based chicken, it appears the end…
Is This The Future Of Customer Targeting In A Cookie-Less Era?
Here, B&T puts the future of customer targeting through our crystal ball.…
How Sports Clubs Can Kick Marketing Goals Beyond The Cookie
It's not just tech giants and marketers that will be impacted by…
Hey Google, What Happens To Paid Search Post-Cookies?
Zenith director Alberto Vicente is here with some thoughts on a post-cookie…
Google’s Cookie-Cutting Delayed Once More To 2024
The end of cookies is fast becoming longer and more drawn out…
How To Navigate A Post-Cookie World
A cookiless future was the buzzword of 2021. And it appears we've…
What Cookiepocolypse? Advertisers Stick With The Tried And True
B&T is convinced that the studio that makes a 'Cookiepocolypse Now' film…
Xandr Launches New Guide Exploring The Future Of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,”…
How To Vet Identity Solutions In A Post-Cookie World
2021 will usher in a post-cookie world. And as you'll read here,…
Maids: A Useful Alternative To Third-Party Cookies
No need to read TechCrunch for all the latest technology news when…
Big Interview: Inside Google’s Decision To End Third-Party Cookies With CPO Keith Enright
B&T goes one-on-one with Google CPO Keith Enright, who also takes commanding…
The ‘Cookiepocalypse’: Can We Play Nice In Google’s Sandbox?
Confused by this slightly technobabble headline? Get set to feel really babbled…
IAB Reveals Cookie Replacement, With Personalisation And Privacy To Boot
It's B&T's latest reporting on the whole cookies fiasco, mercifully sans that…
Why Blocking Third-Party Cookies Could Boost Paid Search Ads
B&T's bringing you our updated reporting on Google blocking third-party cookies. Not…
How Facebook’s Clear History Function Will (And Won’t) Change Advertising
You could look up the definition of "fence-sitting" in the dictionary or…
Goodbye Cookies, Hello Video Header Bidding: 2020 Ad Tech Predictions
Much like Lady Gaga & Bradley Cooper, the US/China trade war and…
