“Lazy Marketers Won’t Survive!” Adland Weighs In On Third-Party Cookie Changes
It's another warning to lazy marketers here. That's not to say lazy creatives or salespeople are getting off scot-free.
It's another warning to lazy marketers here. That's not to say lazy creatives or salespeople are getting off scot-free.
Much like ScoMo's political career and plant-based chicken, it appears the end of cookies might finally be happening.
Here, B&T puts the future of customer targeting through our crystal ball. But not before a polish and a battery change.
It's not just tech giants and marketers that will be impacted by the cookie sunset, it'll hit the world of sports too!
Zenith director Alberto Vicente is here with some thoughts on a post-cookie future, which is what we call afternoon tea.
The end of cookies is fast becoming longer and more drawn out than your average Elton John farewell tour.
A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.
B&T is convinced that the studio that makes a 'Cookiepocolypse Now' film will make a lot of money.
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide...
2021 will usher in a post-cookie world. And as you'll read here, it need not be as crummy as it sounds.
No need to read TechCrunch for all the latest technology news when B&T's cut-and-pasted it right here.
B&T goes one-on-one with Google CPO Keith Enright, who also takes commanding 6-1 lead in accompanying totem tennis.
Confused by this slightly technobabble headline? Get set to feel really babbled after reading the actual article.
It's B&T's latest reporting on the whole cookies fiasco, mercifully sans that tedious choc-chip image we've been using.
B&T's bringing you our updated reporting on Google blocking third-party cookies. Not that you read it the first time.
You could look up the definition of "fence-sitting" in the dictionary or you could simply read this headline.
Much like Lady Gaga & Bradley Cooper, the US/China trade war and almond milk, it appears cookies are SO 2019, darlings.