Why Influencers Work For Brands (And Need Not Cost A Fortune)
Influencers need not be the devil's spawn or even have mandatory pink hair for that matter, writes this columnist.
Opinion
It’s PR’s 2017 Winners And Sinners!
It's 12 months of PR's triumphs, scandals, blunders & mishaps. It's a bit New Idea without outing anyone's cellulite.
Opinion
Is Aussie Media About To Face Its Own Weinstein-like PR Scandal?
This columnist asks does Aussie adland have Harvey Weinsteins amongst us? It's an important read that you should read.
Opinion
Social Affluence – Tapping Into The Influencer Opportunity
Bloggers may be a poor-man's ad creative but they're not to be feared opines this professional.
Opinion
