Achieving A Brand Safety Balance
Like Milo and milk, there's a fine balance when it comes to brand safety. Unlike Milo, however, it's not half-half.
Opinion
DoubleVerify Expands Multilingual Brand Safety Solution
Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation onlin...
The Problem With Brand Safety In Mobile Advertising
When the issue of brand safety arises, do you say "piffle", "knockers" or "wandango"? Time to get serious with this.
How To Keep Your Brand Safe: A Four-Point Checklist
Here's a four-point checklist to keeping a brand safe. As a warning, it's useless for checking a car's shocks & struts.
Opinion
YouTube Re-Entices Advertisers With Creative Ad Tool
YouTube has a snazzy new thingamajig to snare your ad bucks. And, yes, "thingamajig's" just B&T being flippant & lazy.
ISIS Content Is Back Destroying Brand Safety
Not content with destroying the disposable razor business, those naughty scamps at ISIS are now ruining brand safety.
Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM
When the issue of brand safety arises, do you say "piffle", "knockers" or "wandango"? Time to get serious with this.
Carat’s Chief Digital Officer Talks Brand Safety & Twitter’s Video Power
B&T chats with Carat’s Sarah James, who talked brand safety & politely ignored all questions about the WACA pitch.
Partner Content
Why Brand Safety Is Just The Tip Of The Iceberg
Following the Google furore, everyone's talking brand safety, aren't they? B&T's not, so we got this bloke to instead.
Opinion
This CMO Is Furious With Agencies Pulling Wool Over Clients’ Eyes With Programmatic
Do you rate your programmatic knowledge a 9/10 when it's more a 2.5? You're not alone in your delusion says this pro.
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