DoubleVerify Expands Multilingual Brand Safety Solution

DoubleVerify Expands Multilingual Brand Safety Solution
SHARE
THIS



Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online.

With that in mind, DV recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in over 100 languages. These enhancements are now available worldwide to DV customers, augmenting protection and accuracy for multi-lingual campaigns.

According to studies, 60 per cent of non-US online consumers “rarely or never buy from English-only websites.” It is critical, therefore, that brands are able to tailor their brand safety controls to the language of the properties they’re serving on. These expanded capabilities are a step to address that — maximizing the impact of digital campaigns globally, while protecting brand equity

Through DV’s advanced language identification, customers can:

  • Set the desired language of content they want their advertising to run alongside – employing programmatic targeting or whitelisting.
  • Monitor and block ads from running against content in specific languages.
  • Create multiple language-specific keyword lists.
  • Extend protection and keyword lists to pre- and post-bid buying environments.

Together, these tools deliver superior brand-content alignment online. For example, a CPG brand can use DV’s language targeting to run ads in Spanish within the US, against Spanish-language websites only. This gives advertisers full confidence that target consumers understand the promotion and can engage.

Build Smarter Keyword Lists

A key challenge for global advertisers is that certain terms can have different meanings in different languages. For example, the word “die” means “the” in German – clearly, less of a brand safety concern than its English-language equivalent. To address the challenge of words that have different meanings in different languages, we’ve created additional controls for global clients managing keyword lists. We also make it easy to create a “default” list that can run against all campaigns, combined with lists that can be applied on a per-language basis.

Users will be able to maintain both global and language-specific keyword lists, minimizing error and unintended impact to scale. DV’s language enhancements can be leveraged across desktop and mobile devices, for post-bid measurement and blocking, and pre-bid as part of DV’s Authentic Brand Safety targeting solution, through leading DSPs.

 

Please login with linkedin to comment

brand safety DoubleVerify

Latest News

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office
  • Marketing

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office

Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region.  The move to a new regional position follows six and a half […]

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings
  • Media

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings

Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]

Top view photo of podcast concept - lightbox with letters podcast on it, headphones and professional microphone on the table
  • Marketing
  • Media

Marketers, Digital Experts, Podcasters & Bloggers Among 2021’s “Jobs On The Rise”

LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]

Photo series of a japanese podcaster making video podcast from his home studio.
  • Technology

Have We Entered Peak Podcasting? 2021 Predictions

Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]

Opinion

by B&T Magazine

B&T Magazine
Lenovo Turns Aussie Tech Review Into A Death Metal Song
  • Campaigns
  • Technology

Lenovo Turns Aussie Tech Review Into A Death Metal Song

Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
  • Campaigns

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign

Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]

Kogan Pays $310K For Breaching Spam Laws
  • Marketing

Kogan Pays $310K For Breaching Spam Laws

Here's a stern lesson for any email spammers out there. Let's just hope those Nigerian billionaires are reading today.

by B&T Magazine

B&T Magazine
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
  • Campaigns
  • Technology

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots

Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

The US Capitol Building at dusk.
  • Technology

Tinder, Bumble Banning US Capitol Rioters

Dating apps have banned the US Capitol rioters. However, that's not to say there's not plenty of loons & psychos left.

by B&T Magazine

B&T Magazine
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
  • Media

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021

Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]

A-League Clubs Partner With Epic Games In New Fortnite Campaign
  • Media

A-League Clubs Partner With Epic Games In New Fortnite Campaign

This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]