Taboola is opening DeeperDive’s monetisation engine to generative AI companies to allow conversational AI tools, chatbots and virtual assistants to turn user queries into revenue.
DeeperDive is a generative AI answer engine used by global publishers that allows readers to explore articles with greater depth.
DeeperDive has added a new monetisation channel for publishers to capitalise on the growing trend of audiences seeking conversational, AI-driven interactions over traditional content experiences.
It inserts high-intent ads directly into the AI-powered results page, turning user inquiries into commercial opportunities.
Realize, Taboola’s performance ad platform, is the technology that drives demand from direct relationships with tens of thousands of advertisers to the ads that appear on DeeperDive.
Generative AI-focused platforms can now capitalise on their own user queries to drive revenue, powered by Taboola’s understanding of user behaviour.
DeeperDive combines large language models, retrieval systems, and Taboola’s proprietary intent graph to generate tens of millions of AI-powered answers every month for more than 7 million users. The platform is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference at scale.
“Today’s news is about helping build the economic layer of the AI internet. The future of the internet will be increasingly conversational and agentic,” said Taboola chief executive Adam Singolda.
“While AI companies have made incredible progress building products consumers love, many are still looking for sustainable business models. Consumers won’t subscribe to every AI service they use, creating a significant opportunity for advertising and commerce to help fund innovation.
“DeeperDive has proven that AI experiences can successfully connect users with trusted content and relevant commercial ads. We’re now bringing that monetisation infrastructure to the broader AI ecosystem, helping AI applications, agents, and LLM-powered services grow while creating value for users, advertisers, and publishers.”
