Taboola Launches Beta For Short Form Video Offering, accursed

Taboola Launches Beta For Short Form Video Offering, accursed
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video.

Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that cycle automatically.

According to the company, the Taboola Stories product also represents an exciting opportunity for brand advertisers to reach consumers in new premium and impactful environments on publishers’ websites.

Publishers will be able to recirculate relevant content based on articles people are reading, which Taboola said could “significantly increase the amount of time people spend on their sites”.

Through Taboola Stories, publishers will be able to embed short form videos, like Instagram Stories, into their website (source: supplied)

In addition, Stories opens up new ways for publishers to drive revenue by tapping into the growing popularity of mobile-friendly vertical formats that have become a substantial part of advertisers’ social budgets today, it said.

“Taboola Stories offers a brand new reading experience for readers that combines simplicity, entertainment and usability,” Taboola said in a statement.

“With it, readers have a new way to visually discover related topics to the content they are already on. Taboola Stories are visually appealing and automatically cycle through article summaries, so readers can quickly skip to new content and ensure they never miss relevant stories.”

Taboola Stories leverages the same recommendation engine as Taboola Feed, a personalised stream of article and video content. It is powered by more than a decade of investment by Taboola in artificial intelligence, as well as data from readership of more than 500 million daily active users.

“We’re combining the best of two worlds, making it easier than ever for publishers to keep readers engaged and allowing readers to discover more content and promoted recommendations by advertisers they may like,” Taboola chief executive Adam Singolda (pictured) said.

“Taboola Stories is a big leap forward in the flexibility we’ve given to publishers, and their abilities to interact with readers.

“We’re fortunate to have spent 13 years innovating to deliver more opportunities for publishers to develop closer relationships with readers and drive more engagement, and revenue in the process.

“Compared to story-driven formats on traditional social media platforms, Taboola Stories offer similar formats, but side-by-side to premium, editorial content that exists in the open web.”

Please login with linkedin to comment

taboola Taboola Stories

Latest News

Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
  • Media

Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!

The entries for B&T‘s 2021 30 Under 30 Awards have, tragically, closed for another year. Now though (drumroll please), you can vote for our People’s Choice award! In the time-honoured tradition of award shows across the globe, we’re handing over voting power to you, the people. Use it wisely. The People’s Choice award is exactly what […]

Global Women Creates International Women’s Day Campaign Focused On ‘The Motherhood Penalty’, Via Saatchi & Saatchi
  • Advertising

Global Women Creates International Women’s Day Campaign Focused On ‘The Motherhood Penalty’, Via Saatchi & Saatchi

Global Women New Zealand has released their 2021 campaign for International Women’s Day, highlighting the “Motherhood Penalty”. On average, mothers earn twelve point five per cent* less than fathers of the same age and education over the course of their career. The campaign was created by internationally awarded Director Anna Mantzaris of Passion Animation Studios […]

Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition
  • Media

Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition

Sunday evening saw the premiere of Seven’s new game show Ultimate Tag which, as you might expect from the title, is an elite game of tag where every day Australians try to outrun ‘pro-taggers’ in a range of different obstacle courses. Ultimate Tag secured 447,000 viewers, cementing it as the eighth most-watched TV of the night. […]

Sportsbet Goes In-House For Latest Lunacy
  • Campaigns

Sportsbet Goes In-House For Latest Lunacy

Sportsbet has unveiled its latest campaign featuring the Elite Average Games and the ever-popular Aussie larrikin Gary Flynn, the Wheelie Bin Sprint champion. Developed by Sportsbet’s in-house team, in collaboration with production partner Palomina, the latest campaign features 6 x new sporting events and locations and is the second iteration of Sportsbet’s Elite Average Games […]

Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

Armytage, co-host of Seven’s morning show Sunrise, has announced her intention to depart the role, which she has held since 2013. According to a press release from Seven, the decision comes with the network’s “full support”, with new projects announced at a later stage. Armytage said, “the time has come for the sun to set on […]

Foxtel Doubles-Down On Women’s Sport For International Women’s Day
  • Media

Foxtel Doubles-Down On Women’s Sport For International Women’s Day

The Foxtel Group today marked International Women’s Day with a series of new initiatives to increase the visibility and accessibility of women’s sport on Foxtel and Kayo and through the Foxtel magazine. Foxtel Group chief content and commercial officer Amanda Laing said: “As Australia’s largest and most experienced producer and broadcaster of elite sports, we […]

UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys
  • Advertising

UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys

To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia. Created by The Monkeys, part of Accenture Interactive, the campaign hijacks our popular saying, “She’ll […]

WPP AUNZ Women Talk International Women’s Day
  • Media

WPP AUNZ Women Talk International Women’s Day

WPP AUNZ has a long-term commitment to welcoming and supporting diversity and inclusion across all its teams. It says it cannot truly deliver upon our commitment to providing the very best solutions to our clients without ourselves being reflective of the wide-ranging variety of individuals that make up the rich cultures of the countries we […]

by B&T Magazine

B&T Magazine
Digital News Sites Up 8% YOY, With SMH Retaining Top Spot
  • Media

Digital News Sites Up 8% YOY, With SMH Retaining Top Spot

Latest emma figures show news brands continue their digital growth trajectory with an eight per cent increase for the 12 months to December 2020. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an eight per cent increase in digital readership compared to the same period […]

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes To Brand Building, Less Isn’t Always More
  • Opinion

When It Comes To Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]