System1 has launched ‘Test Your Ad Screen’, and AI ad screening tool to help marketers screen up to 100 finished long-form creative assets at a time.
System1 said the tool is trained on 18 million human emotional responses and is based on its Test Your Ad Competitive Edge platform – the world’s largest database of human emotional norms, comprised of millions of real consumer emotional responses.
Test Your Ad Screen, System1 said, provides results in low, medium and high ranges across key diagnostics, rather than precise decimal figures. Bands give a directional and honest read, showing where an asset’s commercial impact is likely to land relative to category and emotional norms. These outputs, according to System1, match human testing nine times out of 10. The screening tool won’t show a result if it lacks confidence in the accuracy of its predictions.
The launch of Test Your Ad Screen completes a two-stage creative effectiveness journey for System1 clients. It first helps brands cast a wide net across their long-form assets, surfacing the strongest options in minutes. This helps marketers decide where to invest media budget and where it may be useful to have in-depth human research featuring exact figures and rich, qualitative insights.
Assets that need further prediction and insight can then be assessed with real consumers using Test Your Ad, which delivers precise diagnostics and qualitative insights. Together, the tools allow brands to screen quickly and broadly, then test on a deeper level with real consumers and custom audiences.
Test Your Ad Screen is accessible via System1’s online platform in the US and UK for long-form assets, with additional markets and media channels forthcoming.
Andrew Tindall, chief growth officer, Advertising at System1 said, “Marketing teams today are faced with delivering an ever-increasing number of creative assets. Test Your Ad Screen helps them make more decisions faster and more regularly, with accurate and predictive data in minutes. This enables brands to understand creative quality and make better informed decisions about where media spend should be allocated.”
James Gregory, CEO at System1, said, “We believe the future of creative effectiveness lies in combining AI with real human understanding. Test Your Ad Screen is built on millions of real human emotional responses, not synthetic data or assumptions, helping marketers screen creative quickly while staying grounded in how people actually feel. This is not a replacement for human testing, but a complement to it, and an important next step for System1 in bringing AI and human emotion together.”
