System1 has appointed Kimberly Bastoni as global chief commercial officer.
Bastoni has more than 25 years of leadership experience spanning advertising, innovation and brand research, enterprise sales, marketing and research technology. Throughout her career, including leadership roles at Kantar, MetrixLab, Qualtrics, and Alida (Vision Critical), she has helped organisations scale commercial teams, strengthen enterprise customer relationships and bring innovative research technologies to market.
She has led account strategies behind sustained enterprise growth, helping expand major global client relationships from early engagements into substantial, long-term revenue.
Bastoni has also spent much of her career close to the product itself, including helping build Qualtrics’ brand tracking platform, giving her first-hand experience in what it takes to build and deliver research technology.
“Coming off a record second half, we’re entering FY27 with a broader customer base and strong operating discipline, and we’re focused on accelerating revenue growth from here,” said James Gregory, CEO of System1. “Kim brings a rare combination of deep research expertise, proven enterprise growth leadership and first-hand product experience. She has built commercial organisations that scale, and she is well positioned to build on the momentum we’ve established.”
Bastoni’s appointment supports System1’s strategy to expand enterprise adoption across its global footprint, strengthen its U.S. market presence, and scale its AI-powered platform to help brands make more confident marketing decisions through predictive, emotion-based insights.
“Brands are under increasing pressure to make every marketing investment count,” concluded Bastoni. “System1 has built an extraordinary platform grounded in behavioural science and predictive technology, and I’m excited to help more organisations use those insights to make better creative decisions and drive measurable business growth, globally.”
