Switzer Media & Publishing, Australian luxury lifestyle publisher, has announced the launch of HODINKEE Australia & New Zealand, formalising a dedicated ANZ edition of the watch media platform through an exclusive licensing agreement.
It sees the launch of a local editorial team, a quarterly print magazine, and premium collector events.
Founded in 2008, Hodinkee has become a global watch community, reaching a combined audience of over 100 million watch enthusiasts. Building on HODINKEE’s global reach and audience in Australia and New Zealand, the partnership introduces the brand’s first dedicated, locally operated edition in the Southern Hemisphere.
HODINKEE ANZ will be powered by a dedicated local editorial team producing content specifically for the Australian and New Zealand market. The platform will publish four print issues annually, continuing HODINKEE’s tradition of premium magazine publishing.
“From the beginning, Hodinkee has been built as a global platform, shaped by a deeply engaged international community,” Hodinkee’s founder and president Ben Clymer said.
“What excited us about this partnership with Switzer Media is the opportunity to service our long-standing audience in Australia and New Zealand in a more meaningful way, through a dedicated local team that understands the culture, collectors, and stories unique to the region,” Clymer added.
“This is a transformative moment for the Australian and New Zealand watch community,” Switzer Media & Publishing CEO Alex Switzer said.
“HODINKEE has fundamentally changed how people discover, learn about, and engage with fine watchmaking. We’re thrilled to bring their exceptional editorial voice and trusted platform to collectors and enthusiasts in our region,” Switzer added.
“We’re building something truly special here — not just a media platform, but a premium community for watch collectors”.
“Our local team will deliver original editorial content that speaks directly to ANZ collectors, from hands-on reviews and historical deep dives to profiles of the passionate collectors in our own backyard. The quarterly print magazine will be a collectable object in its own right,” Switzer added.
Central to the HODINKEE ANZ proposition will be a strong emphasis on real-life events and community experiences. The platform will host exclusive collector gatherings, intimate dinners, panel discussions, and brand partnership activations designed to bring together the region’s most discerning watch enthusiasts.
“The watch community thrives on personal connection — the shared passion when collectors come together to discuss, debate, and celebrate fine watchmaking,” Switzer said.
“HODINKEE ANZ will create those meaningful moments through a calendar of premium events that money simply can’t buy. We want to foster a true community, not just an audience,” he added.
The platform will also offer partnership opportunities for luxury watch brands seeking to connect with high-net-worth collectors in the Australian and New Zealand markets through branded content, event sponsorships, and bespoke activations.
“We’ve built Switzer Media on a foundation of premium content and meaningful connections with luxury audiences. HODINKEE perfectly complements our portfolio of titles, including Harper’s BAZAAR Australia, Esquire, Men’s Health, and Women’s Health. Together, we’re creating unparalleled opportunities for brands to reach discerning consumers who value craftsmanship, design, and authenticity,” Switzer said.
HODINKEE ANZ is expected to launch in early 2026, with brand partnership enquiries now being accepted.
