Drawing on their close partnership with Swisse, Melbourne agency Noisy Beast has unveiled the wellness brand’s new global platform, ‘Quest’.
It launches with a unique heritage story that begins in the late ’60s, retracing the courageous steps of
Swisse founder Kevin Ring (featured image) who undertook a global expedition to handpick nature’s most nourishing ingredients.
It’s an epic journey that was driven by Ring’s strong belief that natural remedies hold the key to living a healthy and happy life.
Featuring the voice of Swisse ambassador Chris Hemsworth, this captivating campaign aligns with the trend of wellness consumers demanding the highest quality and sets the precedence that potent premium ingredients make all the difference when it comes to health.
With a nostalgic nod to the past, the campaign looks firmly towards the future and sets the foundations to inspire the brand forward.
Swisse has made an on-going commitment to continue on their quest of sourcing the finest ingredients from around the world.
Today, their fish oil is found in the deep oceans off the coast of Peru, their artichokes are from the ancient fields of Spain, whilst their blood oranges grow in the nutrient-rich volcanic soil of Sicily.
This ethos distinguishes Swisse from other players in the market.
Swisse Wellness launched in the 1960s with their first pollen tablet.
It has grown to become a global household name in the supplement and nutrition field, known for its authentic approach to health and wellness.
Today, the premium global wellness brand can be found in over 10+ countries.
H&H global marketing director, Severine Brichard said: “For a brand in the number one position, there is no room for complacency.
“We want to continue to push boundaries in everything we do, and this campaign absolutely represents this mindset.
“Swisse is excited to share our story and educate the Australian market on the brand’s life-long commitment of sourcing nature’s finest ingredients.”
Noisy Beast MD, David Brown said: “As an international agency managing global brands, we’re excited to uncover the true authenticity and journey of one of the world’s top premium wellness brands.
“It’s been incredible to see how much work, effort and creativity the entire Noisy Beast team has contributed—it has touched every part of our agency.
“It’s going to be one to remember.”
Noisy Beast creative director said: “We’ve noticed a shift from native content to branded content and the rich stories that exist in brands.
“Consumers are increasingly looking for originality and authenticity in brands.
“This campaign aims to connect our audience with the captivating story of Kevin Ring, emulating that each and every one of us are on our very own journey in life.”
Film Director: Malloy Brothers – Brendan Malloy
Film Producer: Carr Donald
DOP: Jeremy Rouse
Offline Edit: Bernard Garry, The Editors
Online Edit: Alex Evans & Jamie Scott
Grade: Daniel Stonehouse, Crayon
Sound: Production Alley
Music: Jonny Higgins
Managing Director: David Brown
Creative Director: Murray Bransgrove
Senior Copywriter: James Blow
Senior Account Director: Sophia Bell
Head of Broadcast: Marlese Sloan
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Global Marketing Director: Severine Brichard
Associate Marketing Director: Fiona Osment
Marketing Manager: Alison McNeill
Brand Manager: Jackson Young