Swisse has launched a new brand platform, “Reach For Your Reason”, encouraging Australians to discover their motivation for creating and maintaining a holistic wellness routine.
Clemenger BBDO Melbourne was appointed as Swisse’s creative agency of record in July 2021.
The new platform is anchored in the insight that nothing drives us like our deep-seated motivation; that is what keeps us going through all of life’s challenges.
https://www.youtube.com/watch?v=JSWQkengfYg
In a sector that often touts quick fixes, magic pills and silver bullets, the platform is a category-defining statement that products alone are not enough. While Swisse’s premium formulas and products can help people perform, people need purpose first and foremost, before they pick up a product. Whether we are physically or emotionally exhausted, digging deep inside ourselves and finding our reason gives us the power to push forward.
“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” said Kerrie Wade, marketing director ANZ H&H Group.
“This campaign is just the first moment in a series to encourage Australians to approach their health and happiness with a greater sense of personal meaning and instil a sense of possibility about what they can achieve.”
Rich Williams, executive creative director Clemenger BBDO Melbourne, added:“We’re asking you to do one thing before you take Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly be successful on your health journey.”
“Reach For Your Reason” launched this week with an integrated multivitamins campaign through TV, OOH, path to purchase, online and digital extensions, and is the first in a series of content that will highlight the brand’s extensive portfolio.
