Swinburne Uni Unveils “Next Gen_Degree” Via Deloitte Digital

Ahead of Melbourne’s final year exams, Swinburne has positioned itself as the university of choice for developing future careers, with the launch of its “next gen_degree” campaign via Deloitte Digital.

This new brand campaign takes on the common misconception that a university degree is just a piece of paper and shows the real-world impact Swinburne enables their graduates to have.

Highlighting the university’s emerging and priority degrees, provocative headlines tap topical issues including cyber security, climate change and the global economy, showing students what a Swinburne degree can help them achieve in life.

Executive creative director of Deloitte Digital, Charles Baylis said: “It’s been incredibly impressive finding out what Swinburne graduates are actually doing with their degrees and the impact these ‘pieces of paper’ are having on the real world. I hope this work helps connect with all prospective students who might be questioning the real-world value of tertiary education”.

Chief marketing officer at Swinburne University of Technology, Carolyn Bendall said: “We’re delighted to bring to market this new brand campaign for Swinburne University of Technology. It builds upon our next gen_now brand promise by demonstrating the uniqueness of a Swinburne degree. Our graduates leave Swinburne with so much more than a piece of paper and are doing impactful, interesting, and important work out there across the world. From cyber security to cold cases, green energy to games and interactivity, business analytics to business start-ups, a next gen degree from Swinburne gives cutting edge skills, real industry experience and an incredibly supportive and caring community to ensure success.”

The “next gen_degree” creative will roll out through a fully integrated campaign across broadcast TV, OOH, social media, digital display, and on swinburne.edu.au

Credits:

Client: Swinburne University of Technology

Chief Marketing Officer: Carolyn Bendall

Head of Brand and Marketing: Anna Marena

Brand and Campaign Manager: Laura Iakovidis

Brand and Campaign Specialist: Rachel Bennett

Creative Manager: Ryan Jones

Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson

Chief Brand and Media Partner: Adrian Mills

Executive Creative Director: Charles Baylis

Group Account Director: Britt Rigoni

Account Manager: Florence Potter

Brand Strategist: Sally Denniston

Creative Director: Gustavo Vampre Franco

Art Directors: Josh Mann, Scott Zuliani, Daniel Galeano

Copywriter: Scott Zuliani

Producer: Claire Crawford

Animator: James Guerrero

TVC

Production Company: Sedona Productions

Director (live action and animation): Simon Robson

DOP: Simon Higgins

MD: Kim Wildenburg

EP/Producer: Cinnamon Darvall

Post Partner: Heckler

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