Suzuki Australia has announced its new Baleno will feature a communication device that will allow the vehicle to talk to drivers and passengers.
Harnessing the exact same technology that can be found in singing birthday cards, Das Talkomobile upgrades can be effortlessly installed in the new Baleno’s glovebox, centre console, under the sun visor and in the boot.
The device takes aim at the current car market climate, where manufacturers continue to add superfluous gimmicks and gadgets to their vehicles in order to sell units.
Deloitte Digital CCO Matt Lawson said: “Although packed with all the modern necessities, the new Suzuki Baleno is excellently priced because it doesn’t have the gimmicky features that tend to put the price up. Well, until now. This campaign is set in a parallel world, a world where Suzuki does gimmicks…and has a German accent.”
Suzuki national marketing manager – automobile Daniel Mercuri said: “In keeping with our ‘For Fun’s Sake’ brand platform, we’ve delivered this value proposition in a tongue-in-cheek way, while at the same time poking a bit of fun at premium European car brands. It’s early days, but from the teaser phase we’ve already seen huge engagement from our audience in a really positive way.”
Michael Pachota, Suzuki GM – automobile said: “This campaign comes off the back of a strong year for Suzuki Australia with sales growth year on year in a declining auto market and against significant supply constraints. New Baleno is a key player in the light car segment and presents exceptional value, even more so now with the ‘free gimmicks’! For FUN’s sake, naturally.”
The Talkomobile campaign will be promoted on TV, online, socials, radio, podcast and website.