Suzuki Australia has revealed a new Special Edition Jimny, following weeks of teaser images and video the brand released online while denying any knowledge of the vehicle.
The campaign, developed with creative agency ATime&Place, drew a parallel with the latest batch of Pentagon UFO files, which were released around the same time and offered more footage but little in the way of explanation.
“This campaign couldn’t be more timely. At the exact moment this new Pentagon footage has everyone asking ‘is life out there?’, the specced up, rugged Rhino is ready with the answer: “Yes. If you’re in a Jimny,” said Suzuki Automotive national marketing manager Daniel Sammut.
“We’re always looking for ways for our clients to steal the moment, a Zeitheist, if you will, and this seemed like the perfect opportunity talk about the fun you can have when you get out there in the incredibly capable new Jimny Rhino,” said ATime&Place chief creative officer Matt Lawson.
The campaign will run across online, outdoor, POS, eDM and socials.
Campaign Credits
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
National Marketing Manager: Daniel Sammut
Product Planning & Training Manager: Aitezaz Khan
PR & Events Coordinator: Aria Agostino
Digital Sales Coordinator: Ashley Lay
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Head of AI Studio: Rob Weir
Head of Broadcast: Marlese Byfield
CEO: Adrian Mills
Group Account Director: Daniel Loukidis
Senior Account Manager: Jaya Abela
Account Executive: Sari Neal
Media Agency: Noisy Beast
Managing Partner, Media: Ben Lynch
Account Director: Tom Pickering
