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Reading: Suzuki & Deloitte Digital Play For Laughs In New Work For The S-CROSS
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B&T > Campaigns > Suzuki & Deloitte Digital Play For Laughs In New Work For The S-CROSS
Campaigns

Suzuki & Deloitte Digital Play For Laughs In New Work For The S-CROSS

Staff Writers
Published on: 27th September 2022 at 9:00 AM
Staff Writers
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Suzuki Australia has launched the next instalment of its “For Fun’s Sake” brand campaign with the launch of the all-new Suzuki S-CROSS. The campaign tracks a couple who’s every-day journey to work is interrupted by a call from their old friend, Adventure.

Matt Lawson, chief creative officer of Deloitte Digital APAC commented: “It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was time for Suzuki to swerve straight into it and have some fun.

Robert Rosengarten, marketing manager – automotive, Suzuki Australia, added: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul….‘When adventure calls’ is the answer. With its ALLGRIP technology S-CROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”

The latest iteration of the For Fun’s Sake brand platform will roll out through a fully integrated campaign across broadcast TV, social media channels, digital display and point of sale.

Credits:

Client: Suzuki Australia
General Manager, Automotive:  Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut

Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills

Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano

Production: Finch
Director: Alex Roberts

Executive Producer: Corey Esse

Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh

Post Production: ARC

Offline: Jo Scott

Colourist: Edel Rafferty

Online: Jamie Scott

Sound: Sonar

Sound Engineer: Timothy Bridge

Producer: Louis Moore

Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe

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TAGGED: Deloitte Digital, Suzuki Australia
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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