Survival Series: From Experiential Marketing To Desk Manufacturing In A Few Short Weeks

Survival Series: From Experiential Marketing To Desk Manufacturing In A Few Short Weeks
B&T Magazine
By B&T Magazine



The phrase ‘innovate or perish’ has never been more applicable. But as we know, the media and marketing sector is an incredibly innovative industry. As part of our new ‘Survival Series’, B&T will be running through some of the remarkable pivots businesses have undertaken to adjust to the current climate.

Experiential marketing business DisplayWise relies heavily on revenue from the events and exhibition industry.

But with the COVID-19 outbreak virtually shutting down the entire sector for the foreseeable future, the company has had to quickly adjust to the new reality.

Enter Pop Up Desks, a new product and brand that is barely a week old.

“With a team of 70 people and full Australian production capability, we knew we had to diversify and look for opportunities to meet changing consumer needs in these very challenging times,” the company said in a statement.

“As a leading Australian Exhibition display company, the current situation will not change our ability to think creatively and manufacture locally.”

The desks are targeted at the millions of Australian adults and children who now find themselves working or learning from home.

According to DisplayWise, it has been the experience and knowhow in industrial design that has allowed the company to make such a rapid pivot.

The simple ‘pop-up’ and ‘pop-down’ style make the desks easy to set up, while contactless collection or delivery are also both available.

 

 




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