Surfing Australia Launches ‘Welcome To Sea Country’ Film For Reconciliation Week Via BWM Dentsu

Surfing Australia Launches ‘Welcome To Sea Country’ Film For Reconciliation Week Via BWM Dentsu
B&T Magazine
Edited by B&T Magazine



In honour of First Nations people, Surfing Australia has launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games.

The cinematic shots of seven-time World Champion Stephanie Gilmore, combined with the equally soulful footage of Yirrganydji Traditional Owner Gavin Singleton and his community, visualise the spiritual connection both surfers and First Nations people share with the ocean – known as ‘Sea Country’.

BWM dentsu executive creative director Marcus Tesoriero said, “we all have a role to play in reconciliation. No matter how big or small that role is, you just have to do something. In a land surrounded by Sea Country, we hope the attention our newly uniformed Irukandjis team get heading to the Olympic Games plays a role in spreading recognition and respect, driving us all to build deeper relationships with First Nations people.”

The film touches on the visual design collaboration between BWM dentsu and young Indigenous artist Jasmine Craciun. With Craciun’s traditional line art and ripple effect concept overlayed with free-flowing tentacles, the designs become a true statement for the Australian team across uniforms, surfboards and accessories, transport, team jet skis and all of Surfing Australia’s internal assets.

Surfing Australia CEO Chris Mater sayid, “we thank Gavin and the Yirrganydji people for officially gifting us the Irukandji name. It means so much to the future of surfing in Australia. The designs BWM dentsu and Jasmine have created really bring that deeper connection to Indigenous culture to life. And that embedded respect for First Nations people now gives our athletes something much bigger to compete for on the world stage.”

On top of the Olympic team, Australian representatives across all surfing genres, including Junior, Open, Masters, Longboard, Big Wave, Stand Up Paddleboard (SUP), and Adaptive disciplines, will compete under The Irukandjis national identity and united colours at international events such as the Olympics, International Surfing Association (ISA), World Surfing Games, WSL World Juniors and Longboard Championships.

CREDITS

Managing Director: Brent Kerby

Executive Creative Director: Marcus Tesoriero

National Creative Director: Tom Denton

Indigenous Consultant: Yatu Widders-Hunt
Design: Jasmine Craciun

BWM dentsu Design: Jon Foye, Dutchy Baart & Alanna Rados
Editor: Clare Conway
National Production Lead: Lauren Reilly
Senior Integrated Producer: Jess Campbell

Senior Account Manager: Jess Walley

DOP- Surf Footage: Jon Frank

DOP- Surf Footage; Justin McMillan

DOP- Interviews: Tommy Thoms

Special thanks to:

Gavin Singleton & the Yirrganydji Land and Sea Program, Steph Gilmore & the Surfing Australia team, Anna Donohoe at Getty Images, Team Nikon, Cox Inall Ridgeway




Please login with linkedin to comment

BMW dentsu reconciliation week

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.