You don’t have to be a TV expert to know that Sunday night is the “stay-in and watch the box” night.
TV programmers and advertisers have long known that Sunday night typically guarantees a captivated pre-back-to-work audience.
Sunday’s the night for the big premieres, it often sees the networks pit their big shows head-to-head, which has made it a dream for any ad sales person selling in the space.
However, it what could be disconcerting news for the free-to-airs, it appears Sunday perhaps no longer possesses the cachet and clout it once did.
Looking at last night’s numbers, news bulletins and The Block aside, you’d have to say numbers were largely down.
10 could only muster one show in last night’s top 20 – The Sunday Project pulling just 424,000 veiwers according to OzTAM metro numbers.
Again, The Block was the pick of the entertainment shows, it posted 924,000 viewers, rising to 985,000 for the room reveal.
Seven’s Plate Of Origin isn’t bouncing back from its worrying start, it could only muster 459,000.
But news did well. Seven’s 6pm bulletin pulled 1.038 million; Nine’s did 1.044 million and the ABC’s 7pm bulletin posted 829,000.
Nine’s 60 Minutes posted an okayish 622,000, while Seven’s Crime Investigation Australia: Most Infamous was disappointing with just 339,000.
The ABC’s decision to go with drama is reaping results for Aunty. Shetland did 620,000 last night and Midsomer Murders had 524,000.
In the footy codes, Seven’s AFL had 409,000 to Nine’s NRL with 244,000.
Overall, Nine easily won Sunday with 33.1 per cent of all of last night’s eyeballs. Seven did 23.6 per cent, the ABC did an impressive 20.4 per cent, 10 had 13.1 per cent and the SBS came oh-so-close to cracking double-figures, it posted 9.8 per cent.
