Sunday Night Tele Wrap: Is MasterChef Already Looking A Little Soggy Round The Edges?

Sunday Night Tele Wrap: Is MasterChef Already Looking A Little Soggy Round The Edges?
SHARE
THIS



MasterChef was touted as Channel Ten’s “knight in shining armour” when it debuted last Monday night to 1.06 million, but seven days later some glaze appears to be coming of its ratings brûlée.

Last night’s MasterChef managed 767,000 viewers according to overnight OzTam numbers. In no way a disaster, but a significant dip (and its worst numbers) in just seven nights all the same.

As a comparison, Seven’s My Kitchen Rules regularly pulled in the 1.1-1.2 million range for its 2017 season.

Nine’s The Voice won last night’s battle of the reality shows with a respectable 1.08 million viewers. Overall, Nine and Seven shared the honours with 28.9 per cent of the audiences each. Ten held on to third spot with 17.5 per cent, leapfrogging the ABC with 14.6 per cent.

The SBS had a surprisingly strong night with 10.1 per cent, namely due to the A-League Grand Final being played on VICELAND.

Nine’s 60 Minutes (715,000) beat Seven’s Sunday Night (659,000), however, Seven’s news was the most watched show of the night with 1.18 million viewers.

Interestingly, the show Ten bought in to replace the disaster that was The Biggest Loser, Modern Family, is now enjoying ratings similar to its dumped predecessor, managing only 274,000.

Over at the ABC, its shows appeared down too, probably with viewers tuning in for the soccer grand final. Its news was the top billing of the night with 658,000. Grantchester managed 624,000, Doctor Who had 417,000 and DCI Banks pulled 316,000.

 

Please login with linkedin to comment

Advertising Standards Bureau Free Targeted Media OkCupid The Farm Digital

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]