Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’

Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’

As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia.

This ambition led to ‘One House to Save Many’. Created by Leo Burnett, in collaboration with The Glue Society, One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent, and to actually help change the way houses are built in the future.

‘One House to Save Many’ is the product of innovative and committed collaborators. Suncorp, with Leo Burnett and Glue Society, worked with leading housing resilience experts James Cook University, the CSIRO and Room 11 Architects – to design, test and prototype a home that is truly resilient, a home that is more capable of withstanding fire, flood and cyclone.

Its story has been brought to life through a documentary airing on Channel Nine and a variety of films and informational content to inspire Australians and give them confidence that creating a resilient home is possible. An online experience allows people to explore innovative building features and see ways of integrating them into their own home.

Suncorp EGM brand and marketing, Mim Haysom, said: “The aim of One House to Save Many is to highlight how we can improve the resilience of our homes and encourage homeowners, governments and industry bodies to view resilience as a vital consideration for homes today. The project was designed to generate conversation around building standards – as these must continue to be reviewed as the severity and frequency of our weather events increases.”

Leo Burnett executive creative director, Andy Fergusson, added: “We’re so passionate about ‘One House to Save Many’. This is an idea that has the potential to affect thousands of peoples’ lives. It’s remarkable to see how, time and time again, Australians demonstrate their resilience in the face of natural disasters. Working with Suncorp, we wanted to do something that makes a tangible difference – that prompts changes in the way homes are built and encourages people to see that more needs to and can be done to withstand the inevitable impacts of climate change. ‘One House to Save Many’ aims to make more homes as robust as Australians themselves.”

As part of their renewed commitment to building a more resilient Australia, Suncorp has also launched ‘Built it Back Better’ – an Australian-wide first for home insurance. Suncorp Insurance Manager Marketing, Travis Hughes adds that ‘Build it Back Better’ demonstrates Suncorp is prepared to back its resilience strategy by taking tangible action to make homes that have been substantially damaged more resilient, by building its customers’ homes back stronger with recommended resilience options.

The Glue Society director, Jonathan Kneebone, added: “This has been a project nearly two years in the making – and in asking the question if a house could be designed to tackle the extremes of weather, we discovered that the knowledge and expertise exists to solve this very real problem right now. We are excited to see how the solutions presented may provoke positive change – and to continue to tell this vital story.”

Starting with earned media from 13th April 2021, the integrated paid omni-channel campaign launches from 18th April 2021.

Campaign Credits:
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Mass Brands and Sponsorships: Rapthi Thanapalasingam
Suncorp Insurance Manager Marketing: Travis Hughes
Suncorp Insurance Marketing Lead: Jade Thomas
Suncorp Content Lead: Lyndall Theodore & Ashika Naran

Creative Agency: Leo Burnett Australia
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Creative Technology Directors: Laurent Marcus & Chris Jovanov
Group Business Director: Grace Vizor
Project Director: Erin Stace
Business Directors: Shae Jones & Kim Thompson
Business Executive: Sidonie Young
Head of Strategy: Graham Alvarez
Strategy Director: Abigail Dubin-Rhodin
Head of Production: Adrian Jung
Digital Director: Afshin Saffari
Producers: Lucy Appleyard, Ronald Regis & Chloe Burns
Multimedia Studio Manager: Dan Crozier
Digital Design & Development: Janifer Wong & Keong Seet

Project, Documentary & Film Production
Production Company: Revolver
Project, Documentary & Film Director: The Glue Society
MD/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart & Jasmin Helliar
Producer: Alex Kember
Post Production
Post Production Company: The Glue Society Studios
Post Producer: Scott Stirling
Editing: Luke Crethar, Alexander Harrod & Paul Bruty
Colourist: Andy Clarkson
Flame Compositor: Viv Baker
3D Animation: Cameron Robertson
Music and Sound Design: Otis Studios
Narration: Nathan Page

Stills Production: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller

Consumer PR Agency: Herd MSL

Media Agency: OMD

Please login with linkedin to comment

Leo Burnett Suncorp the glue society

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]