For the third year in a row, Suncorp has partnered with Channel Nine’s The Block, launching a new campaign encouraging Australians to “make their house more home”.
Created by Leo Burnett, the Suncorp campaign recognises that our homes are more important than ever, and shows how the current times have accelerated the desire of many Aussies to improve their existing homes through renovating and redecorating.
Suncorp aims to capture the reality of modern Aussie homelife and to show that through refinancing or budgeting, Suncorp can help you get closer to your home goals.
At the heart of the campaign is the relatable story of a space-challenged Australian family. Directed by Paola Morabito of Finch, it features two brothers who compete each day in their own unique way for the nightly rights to the top bunk.
The second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, ‘From House to Home’, featuring award-winning interior designer and The Block judge, Shaynna Blaze.
Suncorp head of group brands, Tammy Hall, said with people spending more time in their homes than ever before, Suncorp understands that just like The Block contestants, many Australians are thinking about how they can refresh or renovate their homes.
“This marketing and brand campaign emphasises that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same,” Hall said.
“Whether it’s by budgeting like a boss with zero account keeping fees and sub accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”
Leo Burnett Sydney executive creative director, Andy Fergusson, added: “I think we’ve all realised how important our houses have become in recent times. And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]