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Reading: STW’s Tongue Amps Up GIO’s Blues Sponsorship
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B&T > Media > STW’s Tongue Amps Up GIO’s Blues Sponsorship
Media

STW’s Tongue Amps Up GIO’s Blues Sponsorship

Krystyna Frassetto
Published on: 22nd May 2015 at 11:18 AM
Krystyna Frassetto
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As the 2015 Holden State of Origin Series kicks into gear this week, GIO – an official partner of the NSW VB Blues – has launched a customer engagement campaign created by Tongue.

GIO appointed Tongue, STW’s ideas agency, in late 2014 to develop an idea that would increase awareness of its sponsorship amongst GIO NSW customers. Tongue plugged into GIO’s existing Fuel the Fire asset with a customer-centric digital campaign focused on engagement, reward and retention.

Everyday during the State of Origin series, GIO customers can visit fuelthefire.com.au to play an online scratch game for the chance to win NSW Blues merchandise including hoodies and jerseys and entries into prize draws to win tickets to Game 1 or Game 3.

Game

Mark Condon, sponsorship advisor for GIO commented: “Our sponsorship of the NSW Blues is now in its 4th year. This series we wanted our valued GIO customers to get in on the action. We’re rewarding them with merchandise and exclusive experiences that makes it easy for them to celebrate the Origin spirit.”

“It’s been great to partner with GIO on a campaign to increase awareness of its sponsorship of the NSW Blues amongst its NSW customer base,” said John Du Vernet, managing partner of Tongue. “Preliminary campaign results show customers are engaging with the site again and again to scratch and be rewarded and I’m confident this will result in a successful campaign.”

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TAGGED: Business Growth, Clemenger BBDO Sydney, DT, Reload Media, s1s2
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By Krystyna Frassetto
I bring my passion, expertise and experience working on some of the world’s leading retail, food and lifestyle brands to any team or client. In my role as a Business Director at Tongue, I pride myself on developing strong working relationships with clients and business leaders to understand the trends, opportunities and issues facing their industries. I have proven experience in the development and fulfillment of fully integrated communications programs that include outreach to media, influencers, employees and consumers via owned, earned and paid media. I've led award-winning PR and social campaigns for Nespresso, Chobani, SumoSalad, Red Bull, Holiday Inn, Weight Watchers and most recently, Pernod Ricard and Coca-Cola.

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