Study: Workplace Discrimination In Aussie Creative Agencies Rises By Double Digits

Study: Workplace Discrimination In Aussie Creative Agencies Rises By Double Digits

The Agency Circle, an industry body that’s all about turning the talk around diversity into action, has completed its second survey, and the long-awaited results are in.

Launched back in October 2016, a survey of all participating agencies was conducted to establish an (industry aggregate) baseline for diversity.

In good news, almost all metrics have improved on last year, validation that the industry is moving in the right direction.

This year, The Agency Circle has grown in size, with 11 new creative agencies, as well as 18 media agencies joining.

A total of 1,144 respondents from creative agencies responded to this year’s surveys, compared to 1,211 last year. They shape up like this:

  • Respondents were 77 per cent Caucasian, 9 per cent Asian, 5 per cent multi-racial, 1 per cent Middle Eastern. Only eight African-American industry representatives and one Aboriginal/Torres Strait Islander completed the survey.
  • 58 per cent of the respondents were female, 41 per cent male, 1 per cent were ‘other’.
  • 50 per cent of the respondents were under 30, 33 per cent were in their 30s and less than 17 per cent were over 40.

The survey saw some big shifts this year:

  • The number of people who reported experiencing sexual harassment has dropped significantly, down 18 per cent (please note: the question in 2017 survey refers to current employer only).
  • Less people have observed sexual harassment of others at their current agency (down 17 per cent).
  • Agencies are perceived to be less sexist, less racist and more inclusive of LGBTQI than previously (up 10 per cent).

And some smaller shifts in the right direction:

  • Harassment still takes the form of unwelcome comments or jokes, but we are improving (down 6 per cent)
  • As an industry, we feel like we are performing marginally better on gender equality (up 11 per cent).
  • Most people feel included in decision making and not excluded due to discrimination (up 12 per cent).
  • Agency cultures are deemed increasingly supportive of women who take parental leave (up 21 per cent).

But there is still work to do on a few fronts.

  • Reported workplace discrimination, in terms of not receiving desired assignments or promotions at their current agency, has increased by 11 per cent.
  • The proportion of people don’t intervene when they see discriminatory acts is up by 9 per cent.

Emily Perrett, managing director of Clemenger BBDO Sydney and chair of The Agency Circle, said overall the results show real progress.

“The results show that the focus of senior agency staff, coupled with the freedom for each agency to address the key issues in a way that suits them, works,” he said.

“All the numbers are moving in the right direction, but it is slow going – there is still a load of work to be done.”

Industry aggregate scores are released, but the agencies that took part for the second year now have the ability to monitor their progress against their own benchmark as well as the industry average.

Individual agency results are not released by The Agency Circle. Each member has bought into the charter, and an honesty system has been put in place for agencies to decide on whether they want to be/stay part of it or leave.

The media agency results will be made public in the coming weeks.




Please login with linkedin to comment

diversity The Agency Circle workplace discrimination

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]