Japanese marque Toyota has topped the list of the car Australians are most likely to consider if they were to buy a new vehicle in the next four years.
According to new research by Roy Morgan, the percentage of Australian ‘new vehicle intenders’ planning on purchasing a Toyota was 16.8 per cent (322,000), followed by Mazda on 8.7 per cent (168,000), Hyundai 7.6 per cent (145,000), Volkswagen six per cent (115,000), Mercedes-Benz 3.8 per cent (72,000), Holden 3.6 per cent (69,000), Nissan 3.4 per cent (64,000), Ford and Subaru both 3.3 per cent (63,000), Honda 3.1 per cent (60,000), Audi 2.7 per cent (52,000), BMW 2.5 per cent (48,000), Mitsubishi 2.4 per cent (46,000) and Lexus 1.2 per cent (24,000).
New vehicle buying intentions by brand
Looking at the types, rather than makes, of vehicles Australian intenders are set on buying, SUVs are the most popular, with 40 per cent (768,000) of intenders planning on a sports utility vehicle as their next purchase. This is followed by passenger vehicles on 35.1 per cent (674,000) and commercial vehicles on 8.1 per cent (155,000).
New vehicle buying intentions by segment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
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