Study: Top European Soccer Teams Worth $45 Billion, As Man Utd Leads The Pack

Study: Top European Soccer Teams Worth $45 Billion, As Man Utd Leads The Pack
SHARE
THIS



A new report into the enterprise value (EV) of Europe’s top soccer clubs has valued the top 32 European teams at a whopping 29.9 billion euros or $A45.2 billion.

The annual report by global accountancy firm KPMG is called Football Clubs’ Valuation: The European Elite 2017 and had the EPL’s Manchester United as the top club for EV.

EV includes things like brand trust, sponsorships and broadcast appeal. You can read the full report here.

Screen Shot 2017-06-01 at 9.36.12 am

Manchester United lead the way with an EV of more than 3 billion euros ($A4.5 billion). Spanish teams Real Madrid were second and Barcelona third. The top 10 clubs were all valued at more than one billion euros ($A1.5 billion).

Screen Shot 2017-06-01 at 9.24.13 am

The chief findings in the study included:

• Man Utd was the first club ever to be valued at more than three billion euros, while the next four were all worth more than two billion euros.

• The Top 10 clubs comprise more than two-thirds of the overall EV; within this group, Manchester City FC have overtaken Arsenal FC in fifth position.

• English teams now six of the top 10 positions on the list together with two Spanish, one German and one Italian.

• In terms of growth per se, Olympique Lyonnais score the best result (+71 per cent), followed suit by Galatasaray SK (+68 per cent) and Sevilla FC (+44 per cent).

• The 2017 edition had three new entrants on the top 32 – Leicester City FC, Athletic Club Bilbao and Beşiktaş JK. As the lead characters in what has been referred to as the greatest sporting fairy-tale of all time, Leicester City FC’s journey to the English Premier League crown in 2015/16 has passed into the annals of history, earning them a remarkable 16th position on the report.

Screen Shot 2017-06-01 at 9.33.02 am

Andrea Sartori, global head of sports at KPMG, said of the study: “In terms of media rights value, the English Premier League sits comfortably at the top of European leagues, although other major leagues have outlined well-defined strategies to compete for the attention of global fans.

“However, unlike other factors, an individual club’s ability to influence their broadcasting income is often limited, despite the very evident impact this revenue stream has on their Enterprise Value.

“The aggregate value of Europe’s 32 leading football clubs suggests that the overall value of football, as an industry, has grown.

“While this is partially explained by football’s broadcasting boom, the internationalisation of the clubs’ commercial operations, their investment into privately-owned and modern facilities, and overall more sustainable management practices, are also key reasons for this growth,” he said.

Please login with linkedin to comment

Advertising Standards Bureau Frontier Media Royal Caribbean swans

Latest News

Taboola Launches Beta For Short Form Video Offering, Taboola Stories
  • Technology

Taboola Launches Beta For Short Form Video Offering, Taboola Stories

Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
  • Media

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020

The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021
  • Advertising
  • Media

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021

Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members.

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch
  • Marketing

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch

Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]

Kid’s Site Launches New Service To Better Connect Brands With Kids
  • Marketing

Kid’s Site Launches New Service To Better Connect Brands With Kids

TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production
  • Media

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production

Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]