Dedication to the Apple brand is still strong, with almost one in five Aussie iPhone users saying they would never switch to using an Android phone, even if they were paid $1 million, new research has revealed.
Despite this, a free phone would be enough for a third of Aussies to switch from an iPhone to Android or vice versa, according to the study by MyDiscountDeals.com.
The study also found that one in four Millennials have admitted they would give up avocado on toast for two years to afford the iPhone X.
Giving up coffee for a year was the second most common sacrifice Millennials were willing to make years to save the funds required for the $1,500 iPhone. This was followed by foregoing Netflix for 12.5 years.
According to the research, those over 35 are more attached to their coffees than younger generations, with only 10 per cent saying they would forego coffee for a year for the iPhone X.
Overall, saving for a house and this year’s Christmas presents are more important to Aussies than buying the new iPhone X.
However, priorities differed between generations, with 64 per cent of Millennials stating that saving for a house was the most important, compared to 61 per cent of over-35s listing this year’s Christmas presents at the top of their savings agenda.
Here are some of the other findings from the research:
- Women (22 per cent) are less likely than men (14 per cent) to switch between iPhone and Android phones.
- 51 per cent of non-iPhone users said they wouldn’t give up anything to buy the new iPhone X outright.
- Nearly half of iPhone users would require at least a $500 cash incentive to make the switch.
- Mobile phone insurance is more popular among iPhone users, with one in seven iPhone users having insurance, compared with only one in 12 Android users.
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]