Study: Google, Kmart & Qantas Top Favourite Brands For Aussie Women

Study: Google, Kmart & Qantas Top Favourite Brands For Aussie Women
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In honour of the International Women’s Day this Wednesday, YouGov BrandIndex has announced the top 10 best-perceived brands among women in Australia.

Google, Kmart and Qantas achieved the highest Women’s Impression Scores in Australia, outscoring Coles and Bunnings, which ranked fourth and fifth respectively.

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Unsurprisingly, the best-perceived brand list is dominated by retail brands, with four out of the top ten coming from retail industry. However, internet brands also come strong in Aussie women’s mind, with Google ranked top one and YouTube ranked number seven.

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Advertising Standards Bureau Dylan Harrison Poster PRIA Weiden + Kennedy

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