Study: Google, Kmart & Qantas Top Favourite Brands For Aussie Women

Study: Google, Kmart & Qantas Top Favourite Brands For Aussie Women

In honour of the International Women’s Day this Wednesday, YouGov BrandIndex has announced the top 10 best-perceived brands among women in Australia.

Google, Kmart and Qantas achieved the highest Women’s Impression Scores in Australia, outscoring Coles and Bunnings, which ranked fourth and fifth respectively.

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Unsurprisingly, the best-perceived brand list is dominated by retail brands, with four out of the top ten coming from retail industry. However, internet brands also come strong in Aussie women’s mind, with Google ranked top one and YouTube ranked number seven.

The rankings are calculated by measuring Impression Scores on each brand among the female respondents for the twelve-month period through January 2017.  Impression scores for the brands are measured by asking, “Do you have a general positive or negative feeling about the brand?” and were filtered for female adults who are 18 or above. The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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Advertising Standards Bureau Dylan Harrison Poster PRIA Weiden + Kennedy

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