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B&T > Media > Study: Gen Z Prioritises Gender Equality More Than Any Other Generation
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Study: Gen Z Prioritises Gender Equality More Than Any Other Generation

Staff Writers
Published on: 6th April 2022 at 10:54 AM
Edited by Staff Writers
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Team Lewis Foundation has today released further research from its global survey conducted with HeForShe, UN Women’s solidarity movement engaging men and boys in support of gender equality and empowerment of women. You can read the full report HERE.

The global study revealed Gen Z prioritises gender equality alongside enterprise and environmental issues more than any other age group.

The study revealed that gender equality is seen as the fourth most pressing societal issue for Gen Z. In comparison, the global average across all ages places it as the seventh most important issue when asked which issue is most important to people in their age group.

When surveyed, Gen Z ranked economic opportunity, LGBTQ+ issues, and climate change ahead of gender equality.

While 66 per cent of Zoomers believe that gender equality is a serious issue, only 51 per cent of those aged 65+ share the same view.

Gen Z is also more aware that women are disproportionately affected by climate change with almost a quarter (24 per cent) understanding that this is an issue. In comparison, just 17 per cent of those 65 and older recognise the intersection between climate change and gender equality.

However, when it comes to climate change, all generations seemingly acknowledge the seriousness of this issue.

It was ranked in the top 3 most pressing issues for all generations. Similarly, the research revealed all generations think that the issue of gender inequality and climate change is more important after learning more about it.

“Gen Z recognise the stark challenge the world faces when it comes to Enterprise, Environment and Equality,” said Samuel Dean, CEO of Team Lewis Foundation.

“Leaders must listen to the concerns of younger generations. Gen Z is speaking up and must be heard if we are going to have a more equal and, therefore, environmentally and economically sustainable future.”

HeForShe global head, Edward Wageni added, “Gen Z are passionate about social justice. This research demonstrates that Gen Zers of all genders understand the importance of many critical issues.

“By acting now, working together, and listening to younger voices, it is possible that we create a better tomorrow for everyone.”

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TAGGED: Gen Z, HeforShe, TEAM LEWIS
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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