Study: Aussies Think Richard Branson’s The World’s Best Boss (Then Jobs, Zuckerberg & Alan Joyce)

Branson said the public can expect rock bottom fares if there were vacant seats on a V Australia plane prior to takeoff.
SHARE
THIS



Specialist tech PR firm Hotwire has commissioned research by The Leading Edge which highlights Australians’ desire to work with innovative, international, and visionary CEOs.

The leading CEO Australians would like to work for was Richard Branson from Virgin Group, and the two key areas highlighted where their own bosses could improve were speaking more with staff (37 per cent) and offering more support and flexibility in the workplace (35 per cent).

Overall, the most favoured CEOs among Australians are associated with technology and innovation, with the late Steve Jobs from Apple, and Mark Zuckerberg at Facebook tying for second place. Both Jobs and Zuckerberg were also among the top five CEOs that half of 18-24 year olds would want to work with. Richard Branson, on the other hand, was significantly more popular with those aged over 35.

Qantas’ Alan Joyce was fourth most popular to work for at 21 per cent, though Australian leaders overall ranked much lower on the list of ideal CEOs in comparison to their international counterparts. Despite winning various workplace-related awards, Canva and Atlassian CEOs attracted just three per cent and two per cent respectively. 

Interestingly, Elon Musk from SpaceX and Satya Nadella from Microsoft had significantly higher popularity among males, at 27 per cent and 22 per cent respectively, than among females at nine per cent and 13 per cent respectively. Male respondents were also more likely to want to see more innovation and vision (28 per cent each) from their bosses and CEOs, than female respondents (17 per cent and 20 per cent respectively).

According to recent research from ManpowerGroup Solutions, over half of Australian Millennials are actively looking for their next job opportunity, emphasising the need among today’s local business leaders to recognise how to attract and retain the best talent.

Hotwire Australia country manager, Mylan Vu, commented, “The results highlight how closely the personal brand of a CEO is impacting people’s actions regarding where they work and their motivations in the workplace. The current and next generations of workers will be looking to Australian business leaders for innovative and tech-driven ideas, and there’s a huge opportunity to engage with the workforce through simple communication and by listening to employees’ desires for flexible work environments.”

Logan Merrick, co-founder and director of Buzinga App Development, a Melbourne-based mobile and innovation consultancy that has won several awards for company culture, commented, “As the mobile app development space grew, so did the competitiveness for talent. In order to keep our leaders inspired, we took a big backward step to really look at our reason for doing what we do – our why. The more Australian business leaders can do to explain and get employees to understand their ‘why’, the more they can create a team that is striving in one direction, towards achieving a vision they are passionate about.”

Andrew Korecki, client services director at strategic communications consultancy, Precinct, commented, “Brand image has enabled some of the world’s best brands to accelerate a shift in category positioning, driving influence, loyalty, spend, as well as ultimately creating incredible workplace desire. Brands like Google, Tesla and Apple have become by virtue true celebrity brands. Celebrity brands are unmistakably magnetic, employers of choice, and allow employees to be pioneers of their own brand purpose, values and mission – all perfectly aligned.”

Lee Naylor, managing director at The Leading Edge, said, “We see a lot of parallels with work we are conducting around the idea that the strongest brands are the ones that inspire greatness in their consumers. It seems that is magnified when tied to inspiring leaders.”

Please login with linkedin to comment

alan joyce Dianomi Festival of Chocolate The Athlete's Foot Weiden + Kennedy

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine